Three Ways Internet of Things (IOT) is Changing Retail

What’s happens when IOT really hits the retail industry - panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, function, and process for nearly as long as they’ve been serving customers. However, while the concept of moving with change has been around for a [...]

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June 22nd, 2017|Customer Analytics, Marketing Analytics, CPG, Retail|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

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How Big Data and the Internet of Things are Saving and Making Millions

Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s not just for the tech industry. With existing competitors and new startups jostling for position, every enterprise must pay attention to Big [...]

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How Key Customer Loyalty Drivers Have Changed Over the Last Decade

The HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests. Experiences and the feeling of “being connected” are now more desirable than traditional hotel luxuries. This new segment of traveler is no longer looking for white-linen [...]

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December 6th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

Customer Loyalty: 10 Ways to Create a Program that Works

Sure, customer loyalty is hard to obtain, but keeping it alive is even more challenging. While many companies in the hospitality industry regularly dole out loyalty cards to try to increase repeat business, only a few actually succeed. The biggest mistake hoteliers make is putting in the bare minimum effort into the loyalty program, which [...]

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November 22nd, 2016|Customer Analytics, Marketing Analytics, Travel & Hospitality|

The Return on Free Hotel Amenities: Measuring the True Impact on Guest Behavior

Adding the right free amenity can boost a hotel’s appeal, increase sales, and improve customer satisfaction. But how can you know which amenity will have the best impact on guest behavior? As we discussed in a recent post, offering free amenities can have a positive effect. To make sure the amenity any hotelier chooses to [...]

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November 10th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

Customer Experience: How to Leverage Digital Data in the Hospitality Industry?

Competition and customer expectations are growing in equal measure. Hotels can’t afford to falter on delivering a superb, multi-pronged customer experience. Customers want to be engaged in every way, from the basic needs of a comfortable stay to unexpected, on-brand moments. To keep up, hoteliers must be digitally present during the complete lifecycle of the [...]

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October 5th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

Free Hotel Amenities: The Good, the Bad, and the Takeaway

Free amenities play an important role in the decision to book a hotel. Certain features — such as Wi-Fi, pools, fitness centers, and parking — have become as important as a comfortable bed and a clean room. Even affluent travelers mention free amenities as a factor that influences their choice of hotel. Various hotels’ decisions [...]

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September 22nd, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

Want Predictive Analytics? You Need Data Harmonization First

Predictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data harmonization is becoming critical to success. What is data harmonization, and why is it so important? Using Data Harmonization to Understand Your Business Truth Imagine trying [...]

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September 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG|