Understanding Price Elasticity Part 2: Additional Factors that Shape Elasticity

Understanding Price Elasticity Part 2: Additional Factors that Shape Elasticity Measuring price elasticity – how much price change affects demand – is an important part of price optimization. What additional factors impact an item’s price elasticity? And how does data analytics help? In our last post, we introduced the basics of price elasticity: what it [...]

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November 16th, 2017|Marketing Analytics|

Understanding Price Elasticity: Product Pricing is More than Just a Number

Understanding Price Elasticity: Product Pricing is More than Just a Number Understanding price elasticity is critical to price optimization. In this post, we talk about ways to measure and quantify price elasticity, and what that can mean for your pricing strategy. What is price elasticity, and why is it so important? Many marketing professionals think [...]

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October 24th, 2017|Marketing Analytics|

Four Ways Artificial Intelligence Will Revolutionize Marketing

Four Ways Artificial Intelligence Will Revolutionize Marketing When it comes to AI-enhanced marketing, the future is already happening. How far are we from hyper-intelligent robots becoming a part of our daily lives? AI-enabled “assistants” like Siri, Cortana, and Alexa have already been adopted into many people’s homes and businesses. Admittedly, we don’t usually use these [...]

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September 27th, 2017|Artificial Intelligence (AI), Marketing Analytics, Big Data|

A Little Book of Blogs: AI in Sales and Marketing

This booklet is a compilation of select blog post from Absolutely, the Absolutdata blog. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on Artificial Intelligence in Sales and Marketing. Enjoy! Download Now

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August 10th, 2017|Artificial Intelligence (AI), Marketing Analytics|

Three Ways Internet of Things (IOT) is Changing Retail

What’s happens when IOT really hits the retail industry - panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, function, and process for nearly as long as they’ve been serving customers. However, while the concept of moving with change has been around for a [...]

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June 22nd, 2017|Customer Analytics, Marketing Analytics, Retail|

AI to Perform and Not Just Inform

As the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future — and why Artificial Intelligence (AI) is the next disruptive technology. Digital data - the kind found in web pages, blogs, and social media - has unarguably altered how we do business. Not only has it changed how [...]

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June 14th, 2017|Marketing Analytics, Big Data, Travel & Hospitality, Tech & Telecom|

A Little Book of Blogs

This booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of industry specific topics for you. Enjoy! Download Now

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March 8th, 2017|Marketing Analytics, Big Data|

Most Promising New Data Technologies to Gain Traction in 2017

With 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still struggle to act on them. 2016 saw a large shift towards productized analytics solutions over service-based delivery models, as both [...]

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Predictive Sales is Changing the Game

You’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot – change that will impact the very core of how we do business. That change is predictive selling. We’ve dipped into the topic before, talking about the basics of predictive [...]

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How Big Data and the Internet of Things are Saving and Making Millions

Undecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s not just for the tech industry. With existing competitors and new startups jostling for position, every enterprise must pay attention to Big [...]

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December 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG, Travel & Hospitality|