Want Predictive Analytics? You Need Data Harmonization First

Predictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data harmonization is becoming critical to success. What is data harmonization, and why is it so important? Using Data Harmonization to Understand Your Business Truth Imagine trying [...]

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September 20th, 2016|Customer Analytics, Marketing Analytics, Big Data, CPG|

Five Ways to Get Personal with Your Marketing

Personalized marketing is where it’s at for today’s customers. How can you use social media and Big Data to connect with your audience in a more meaningful way? Read this post to find out. “Right audience, right channel, right time” is practically a mantra for today’s marketers. If that sums up how you want to [...]

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September 15th, 2016|Artificial Intelligence (AI), Customer Analytics, Marketing Analytics, Big Data|

Four Keys to Unlocking the Power of Predictive Sales

By combining the art of selling with predictive analytics you can contact leads when they’re ready to buy – with excellent results.  Here’s what you need to know. Predictive selling combines your data and powerful analytics. It uses artificial intelligence to find patterns in data, creating forecasts about the future and helping to increase productivity. [...]

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September 14th, 2016|Artificial Intelligence (AI), Marketing Analytics, Big Data|

Hyperpersonalize Your Campaigns in Five Steps

Hyperpersonalization can turn a sales possibility into a great big YES.  Here’s how you can hyperpersonalize your campaigns in five easy steps. Imagine that you’re a 23-year-old single guy, heading out to do some grocery shopping.  As you go into the store, you open the store’s mobile app, check out some deals, and hit the [...]

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How Hotels Use Big Data Analytics to Improve Their Performance

Big Data isn’t just a future trend in the hotel world — it’s already helping hoteliers create a better customer experience and a more profitable business. For hotel owners and managers, business is never just about the numbers.  Unless they can specialize their services, making each guest feel like the property has catered to their [...]

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September 8th, 2016|Customer Analytics, Marketing Analytics, Big Data, Travel & Hospitality|

Why You Need to Be a Digital Pacesetter in Today’s Market

To meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Management guidance is critical if you want to achieve this growth. So, your CMO carefully develops a marketing plan that [...]

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Price Pack Architecture for the Digital Age: Six Questions You Need to Answer

In the past, designing a good price pack was usually a strong point for manufacturers. Minimizing cross-channel cannibalization and maximizing market share was comparatively easy -- that is, when you compare it to today’s market landscape. Economic conditions, loads of new product choices, and a proliferation in channels are among the chief factors that propel [...]

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July 12th, 2016|Marketing Analytics, CPG, Retail|

How Big Data Gave One Retailer Big Predictive Powers

Can Big Data identify every targetable household in the US? Absolutely. A nationwide manufacturer and retailer has a unique problem:  they have a really, really big area to cover. Our clients (a designer clothing company) usually contacted their customers directly via their trained sales team, but they needed to make their sales process more efficient. [...]

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SKIM/Sawtooth Conference 2016 – A Day Full of Ideas

Recently, I had the privilege of presenting a paper at the SKIM/Sawtooth Software European Conference and Training Event. This was my first speaking opportunity at a European conference, so I took careful notes of the event, and I’d like to share them with you. What Is the SKIM/Sawtooth Conference? This conference is known throughout the [...]

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June 13th, 2016|Marketing Analytics, CPG, Retail, Travel & Hospitality, Market Research|

What does ‘Personalization’ Mean to You?

How would you define personalization? Is it a quarter-end campaign? A series of campaigns? A piece of software? An idea? A philosophy to live by? Nearly all CMOs define and follow a different version of personalization in their marketing programs. These versions are driven by the maturity of their organization’s strategic vision, the availability of [...]

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June 9th, 2016|Customer Analytics, Marketing Analytics|