Absolutdata presented its award winning paper ‘Atlantis Reloaded: An AI-Enabled Insights Journey‘ at ESOMAR Asia Pacific 2019 held at Macau on May 22-24, 2019. The paper centred around ‘What happens when research expertise meets Artificial Intelligence to create a platform for anytime, anywhere insights?’ and introduced an innovative application of AI to assimilate, enrich and make accessible enterprise-wide data and past researches. The solution involved a bespoke knowledge-hive using proprietary ML algorithms and state-of-the-art IBM Watson APIs; training Natural Language ‘Understanding bots’ to mine unstructured data and building an intelligent search engine to make insights available on demand, creatively leveraging traditional MR skills.
The ESOMAR Asia Pacific 2019 brought together the biggest crowd of innovators, influencers and insights professionals from the Asia Pacific region to ‘Celebrate Impact’. The 20th edition of the event challenged, inspired, disrupted and gave audiences a new perspective on the growing research industry. Being one of the most coveted and respected event globally, it was a great opportunity to get an in depth understanding of emerging technologies, explore new techniques and strategies, and connect with top like-minded professionals, thought leaders and experts! This year’s annual event was hosted at The Parisian Macao, China and attended by over 250 professionals across clients and agencies.
The event encompassed exclusive industry driven tracks around the current market trends such as: ESOMAR Foundation- Make a Difference, Celebrating Humanity, Advertising| Machines Boost Human Engagement, Insight Activation, Trendspotting | The Latest Regional & Global Trends, Voice & AI, Technologies To Fuel Hyperqual, Celebrating Impact, Asian Insights, The Future is Now. New age practitioners from analytics and insights fraternity, domain experts and the users of insights from premier corporates and associations came together to discuss unique ways to leverage technologies to create IMPACT. The ESOMAR Asia Pacific is the leading data, research and insights event in the APAC region, celebrating the contribution of research in the development of the region.
For more details on the event, you can refer to this page.