AI is transforming the complex world of CPG brand, promotion and channel management. Embrace it.
CPG arguably has the most to gain from AI. Global brands committing to AI, predictive models and data are seeing game-changing results on a global scale.
Product Mix by Channel
AI can optimize strategic global decisions for what product mix will perform best in what channels. Complexities like geography, store type, SKU assortment, distribution mechanism and local trends can be modeled to drive better decisions.
Managing and controlling the dollars spent on retailers to execute consumer-facing incentive programs is a challenge. Drive sales, build brand equity and strengthen channel partnerships with the right amount of trade spend.
We’ve developed a robust brand measurement framework that places the consumer at its core. Diverse information sources are combined to provide a holistic assessment of brand health. Know what drives brand equity and how best to capitalize on it.
Demand planning and forecasting is a very intensive process involving several disparate functions. Synchronize decision making across departments to move away from shipment-based budgeting and produce the right product in the right size and quantity.
Balancing SKU configuration with pricing strategy is one of the most vexing issues for CPG. Look at product and price combinations through the eyes of your audience and minimize cannibalization across channels and maximize share.