Whether your field of play is specialty or generic retail, online or in-store, understanding elusive shifts in consumer behavior and lifestyles is the new normal.

With over 10 years of analytics expertise serving global retail brands, etailers, department stores, niche retailers and e-commerce merchants we focus on customer and marketing analytics, big data, market research and business performance management.

  • Coupon and Ad Price Test for a US Sporting Goods Retailer
  • Uplift Modeling for a US Sporting Goods Conglomerate
  • Sales Dashboard for a Global Retailer
  • Campaign Tracking and Performance for a US Retailer
  • Media Mix Modeling for a Global Apparel Retailer


Today retail marketers have a plethora of innovative options to create online and offline consumer touch points. Understanding the effectiveness of these touch points, while optimizing budgets based on returns AND growth is what separates a good retail marketer from a great one.

  • Optimize budget allocation by channel
  • Understand key online and offline growth drivers
  • Leverage social media to push your brand
  • Achieve optimal balance in omnichannel programs
  • Monitor and measure incremental sales
  • Target the right customer to increase ROI
  • Promote your brand and track its effectiveness
  • Customer Lifetime Value for a US Sporting Goods Retailer
  • Next Best Product Recommendation Engine for a Sports Retailer
  • Purchase Propensity Modeling for a US Clothing Designer


Your customer value proposition predominantly hinges on how well you know them across multiple dimensions. Shopping behavior is a window into the “soul” of the customer. Having a pulse on behavior is the key to being relevant, knowing their next move and bringing them back for more.

  • Develop detailed customer profiles
  • Discover lucrative new microsegments
  • Measure profitability at the customer level
  • Minimize customer churn
  • Predict a customer’s next likely purchase
  • Develop insightful personas
  • Optimize your customer loyalty program
  • Estimate individual customer lifetime value
  • Understand shopper behavior
  • Weather Index Model-Forecasting for a US Apparel Retailer
  • Price Elasticity Modeling for a US Fitness Retailer
  • Price Matching Analysis for a Global Sporting Goods Retailer


Visibility and product placement are key mantras among brick-and-mortar retailers. To strike the best balance between profitability and product availability,.astute store planning must consider ergonomic shopping, attractive pricing, product availability/accessibility, impactful discounting and optimized space utilization.

  • Maximize sales via differentiated product placement
  • Forecast demand at product and category levels
  • Estimate the elasticity of markdown strategies
  • Price products to meet specific goals
  • Estimate business impact of returns and exchanges
  • Inventory Optimization for a US based Apparel Retailer


Store managers need to have a pulse on  store performance. It is imperative to ensure that the relevant mix of products is available (quantity and profitability), and that stock-out situations are rarely encountered for minimal service interruptions.

  • Understand and manage store performance
  • Mitigate lengthy out-of-stock situations
  • Manage product category mix based on returns
  • Manage your supply chain to minimize business disruption
  • Leverage multi-channel shopping platforms
  • Optimize purchase delivery