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April 10, 2023BlogNew and established technologies are among the top trends for retailers in 2023. Retail has had a rough go of it over the last two years – and challenges will continue into this year. With inflation ... -
April 3, 2023Blog7 ways hotels and other hospitality brands can use technology to enhance and optimize their business in 2023. If the past two years have highlighted anything about the travel and hospitality sector, ... -
March 23, 2023BlogDigital Twin of a Customer (DToC) was included in the 2022 Gartner Hype Cycle as a transformative technology. What is a digital twin of a customer, and why is it generating so much hype? And what’s i... -
March 21, 2023Blog2023 will bring challenges and opportunities to consumer packaged goods (CPG) companies. Find out which technologies CPG leaders will use to stay ahead of the game this year. While the CPG market is ... -
March 2, 2023BlogThe world of business is rapidly changing, and customer expectations are evolving at an even faster pace. To stay ahead of the curve, businesses must understand their customer’s behaviors and p... -
February 28, 2023WebinarWatch this on-demand webinar to understand the potential and practical applications of the digital twins of a customer (DToC) technology, one of the Top 25 Transformational Technologies. -
February 15, 2023BlogFive technologies that will shape the telecommunications industry in 2023 and beyond. In the fiercely competitive telecommunications market, industry participants need to use every tool available to ... -
February 14, 2023BlogDigital Twins Take Flight The Apollo 13 spaceflight began on April 11, 1970, with great hope and anticipation to become the third crewed mission to land on the surface of the moon. But, as dramatical... -
February 3, 2023Thought LeadershipCompanies in today’s competitive market need a way to constantly monitor performance of AI campaigns for maximized revenues. Determining which key performance indicators (KPIs) to monitor is significa... -
January 16, 2023BlogIt’s clear that AI has hit the mainstream – deploying Artificial Intelligence to solve business problems has become the rule rather than the exception. According to McKinsey, between 50 and 60 percen... -
December 2, 2022BlogYou’ve heard about AI and business process automation. Welcome to Intelligent Automation – the newest iteration of business automation. As businesses search for the next thing that saves them time an... -
November 25, 2022BlogDo you need Cloud strategy or Cloud adoption plan? Or both? Understanding the differences between these two related concepts will help you determine when to use each one. So you want to lean hard int... -
November 16, 2022BlogOver the past two decades we have witnessed dramatic advances in Artificial Intelligence (AI) and machine learning algorithms. Capstone events such as the Netflix Prize award in 2009 and later in 2015... -
November 10, 2022BlogHyperautomation has long been in our thoughts and conversations. But whenever I mention it to clients, sales teams, or even other automation practitioners, the same question comes up: How do we find ... -
November 2, 2022BlogFirst, there was operational data analytics. Then there was AI-powered analytics with Big Data. Meet the next iteration of data analytics: Composable analytics. We’ve come a long way in data analyti... -
October 27, 2022BlogSure, Machine Learning Operations (MLOps) is great for the development, deployment, and maintenance of ML tools. But what does the business side of things get? Recently, we wrote an article on how MLO... -
October 26, 2022Technical ArticleBrainWave is our quarterly data science digest of articles from our data science, analytics, and data engineering teams. The seventh edition is a compilation of all technical articles from the world o... -
October 20, 2022BlogWill removing AI from its impenetrable ‘black box’ and bringing its workings out into the light help organizations sustain their AI adoption? AI has met with some roadblocks along the way to complet... -
October 20, 2022Technical ArticleModel cards are designed to give a clear, comprehensive picture of a Machine Learning model. A model card describes what the model does, who its target audience is, and how it is kept up. It also offe... -
October 20, 2022Technical ArticleIndustry has already been introduced to the facility of Ops. With the introduction of the Cloud, Big Data analytics has become far more complicated and dynamic. DevOps, MLOps, ModelOps and DataOps are...
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October 20, 2022Technical ArticleTraditional software changes only come from its code; ML application changes can come from the code, the model, or even the data. Thus, using purely Agile methods isn’t ideal for ML. This is where MLO...
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October 14, 2022BlogBefore you plan your AI implementation, you need to have a comprehensive data strategy in place. Here’s why. If you’ve identified your data sources, determined where they’ll be used and which end us... -
September 30, 2022BlogRoute to Market (RTM) strategy is a core part of CPG companies’ success. Find out how you can take the maximum advantage of AI-forward techniques and technologies to supercharge your RTMs. In the CP... -
September 25, 2022Technical ArticleDrift is the deterioration of a model’s performance because of changes in real-world factors. The performance of any model is as good as the data it is trained on, but the world is dynamic, and data i...
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September 25, 2022Technical ArticleGiven how much of our world is fuelled by data, we may understandably wonder what data science’s future will hold. While it’s difficult to predict with any certainty what the future’...
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September 25, 2022Technical ArticleDetermining model performance metrics and continuously monitoring its performance – a process is called continuous training and continuous monitoring – is key to ML models’ long-term success. Here are...
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September 25, 2022Technical ArticleWith its ever-increasing traction in ML-backed services, MLOps has become a necessity. Thus, various practices are being implemented at the development and operations level to scale ML projects. Howev...
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September 16, 2022BlogAs businesses race to get the most out of their data, they’re also looking to streamline the data analysis process. Find out why DataOps is gaining traction, what it is, and how it’s different from Da... -
September 7, 2022BlogLearn how Artificial Intelligence is poised to transform the speed, scope, affordability, and availability of market research. There’s a dilemma around market research right now: we need it, and we ... -
September 1, 2022BlogIn August, Absolutdata (an Infogain Company), was identified in five different Hype Cycle reports from Gartner as a featured vendor of Digital Twin of a Consumer (DToC) technology. Gartner believes t... -
August 25, 2022BlogFew leaders doubt the efficacy of AI and machine learning (ML), yet companies are still struggling to get AI out of the lab and into business users’ hands. Can Machine Learning Operations (MLOps) help... -
August 19, 2022Case StudyOur client – a large pharmaceutical and medical equipment manufacturer – was experiencing a major problem with their data: they were unable to collect regional forecast, consumption, and financial dat... -
August 12, 2022BlogWithout the right foundation, AI can’t support your business efficiently. Here’s what you need to ensure that doesn’t happen. Many businesses are getting serious about deploying AI in their everyday... -
August 3, 2022BlogIn many ways, the telecom industry is well-placed to use AI: communications providers generate lots of data, and the industry as a whole is embracing technologically advanced concepts. In this ... -
July 29, 2022BlogWe recently launched four new AI-powered solutions built on the NAVIK AI platform. This is a key next step for the NAVIK product team as we evolve the product from a module to a solution-based approac... -
July 21, 2022BlogWe all know what market mix modeling (or media mix modeling, or MMM) does: measure the impact and effectiveness of marketing activities. It spans different channels and types of marketing; when perfo... -
July 21, 2022Thought LeadershipAI projects tend to fail for the same few reasons: most of them boil down to a lack of organizational readiness, clear objectives, reasonable expectations, and access to AI skills. Most of these failu... -
July 15, 2022Technical ArticleBrainWave is our quarterly data science digest of articles from our data science, analytics, and data engineering teams. The seventh edition is a compilation of all technical articles from the world o...
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July 6, 2022BlogWithout correct marketing measurement and attribution, strategy and decisions are little more than a guessing game. But despite their importance, measurement and attribution can be challenging to def... -
July 5, 2022Case StudyOur client wasn’t short on data – they had it pouring in from multiple sources. But even so, they weren’t getting the value from it that they needed, and sales teams were feeling the impact. To uncove... -
June 23, 2022BlogWhen we think of data storage, we usually think of data warehouses or lakes – architectures that work very well for some things and not at all for others. To address these limitations, a new architec... -
June 21, 2022BlogLike many industries, CPG can benefit from applying AI to their business problems. While it might not seem like as natural a fit as some other high-tech sectors, CPG companies have access to large amo... -
June 20, 2022Technical ArticleDyPy’s goal is to provide an interface to backward dynamic programming that supports the following priorities: speed, flexibility, ease of use and learning
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June 20, 2022Technical ArticleClustering has also been used to solve large-scale problems. Determining the number of output clusters is challenging. In this case, using cooperative game theory provides a new way of addressing this...
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June 15, 2022Case StudyOur client, one of the world’s most recognizable food, beverage, and nutrition leaders, wanted to migrate their existing reporting framework from its current platform to Tableau. But more was needed t... -
June 14, 2022Technical ArticleSome machine learning models are called “black-box models” due to their lack of explainability. This is where Shapley values can be extremely useful. This is a game theory solution that involves distr...
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June 13, 2022Technical ArticleVisualization has proven to be key in data science. Data visualization methods vary from simple Excel graphs to network diagrams with customized visuals. These networks help us to understand everythin...
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June 9, 2022Technical ArticleIt is a branch of applied mathematics that deals with the analysis of situations involving parties (called players) that make interdependent decisions. Game theory is better suited to describe economi...
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June 8, 2022BlogOrganizations have access to a lot of data – some of which never gets used or even collected. This is known as “dark data”, and it could hold the key to better performance. Why? In this data-... -
June 2, 2022Technical ArticleReinforcement learning is another branch of machine learning after supervised and unsupervised learning. It is used to make sequential decisions while training machine learning models.
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June 2, 2022Technical ArticleIt is a branch of applied mathematics that deals with the analysis of situations involving parties (called players) that make interdependent decisions. Game theory is better suited to describe economi...
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May 26, 2022BlogTo adjust to customer expectations, sales and marketing need to work together – delivering the same messaging and experience across all touchpoints. Second chances are few, and competition is... -
May 25, 2022BlogAre we in for a future of robot-designed products, or will a human-AI partnership help companies design better products faster? Data is central to most businesses’ operations, but data archit... -
May 17, 2022Case StudyOur client – a US-based leader in fashion/apparel – wanted to understand more about growth drivers for their industry. Like many industries, the fashion market is feeling the influence of increased di... -
May 11, 2022Blog There’s a knowledge gap in today’s workplace: the gap between the data organizations have and the insights they get from it. Various kinds of data architectures are being used to combat this pro... -
May 4, 2022BlogAre we in for a future of robot-designed products, or will a human-AI partnership help companies design better products faster? Customer loyalty programs are a popular way to boost retention and enga... -
April 28, 2022BlogAre we in for a future of robot-designed products, or will a human-AI partnership help companies design better products faster? By now, you’re probably familiar with how AI is being deployed ... -
April 21, 2022Case StudyIt can be difficult for any business to match customers to the right products. Our client – a well-known Middle Eastern banking giant – needed to understand -
March 25, 2022Case StudyOur client, a brewer of German-style beers, wanted to establish itself as a market leader by driving volume growth. In particular, it wanted to focus on two brands it currently had … -
March 16, 2022BlogAs companies strive towards more effective and accurate data analysis, will digital twins lead the way? First there was data. Soon afterward came data analysis and then data analytics, Big Dat... -
March 2, 2022BlogWhen AI and IoT combine, it powers up a realm of possible business improvements. Artificial Intelligence (AI) and the Internet of Things (IoT) are household words. While most of us know, at le... -
February 23, 2022BlogTechnologies that will impact the telecommunications industry in 2022 and beyond. So long, 2021. For telecoms, it’s been an interesting year: growth driven by rising consumer demand and busin... -
February 17, 2022Blog2021 didn’t bring the hoped-for relief to the hospitality industry. On top of the ongoing pandemic decimating bookings and revenue, companies had to contend with labor shortages, changing customer be... -
February 16, 2022Case StudyOur client, a global CPG conglomerate producing a wide range of personal care, health care, and home care brands, needed an SKU recommender that could do quite a bit more than making recommendations f... -
February 5, 2022BlogWith retailers still adjusting to new shopping behaviors and customer expectations, 2022 will see the continued evolution of some long-standing trends. After a rocky 2020 and a 2021 that was still ver... -
January 19, 2022BlogIf we go by 2021, the decade of the 2020s looks to be a watershed moment for the business adoption of AI. According to McKinsey, 57% of respondents in emerging economies had adopted AI – a significan... -
December 21, 2021BlogBusinesses that embrace digital transformation are more likely to connect with customers more closely, accelerate innovation, and, as a result, become sustainably profitable. Digitally intelligent ent... -
December 16, 2021BlogIt’s been a bad couple of years for the hospitality industry. What alternative revenue sources are some hotels trying out? We examine the trends and possibilities in this article. What can we... -
November 24, 2021Technical ArticleBrainWave is our quarterly data science digest of articles from our data science, analytics and data engineering teams. The sixth edition is a compilation of all technical articles from the world of ‘...
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November 23, 2021Case StudyPeople have a wide variety of breakfast preferences. Our client, a Malaysian quick service restaurant, wanted a fresh way to group their breakfast customers. Instead of relying solely on traditional d... -
November 16, 2021BlogIt’s been a bad couple of years for the hospitality industry. What alternative revenue sources are some hotels trying out? We examine the trends and possibilities in this article. 2020 was a b... -
October 15, 2021Case StudyEmails are cheap and easy, right? Does it really matter if you’re sending them to the wrong consumers? For this hospitality leader, estimating the accuracy of their email campaigns meant millions – li... -
October 13, 2021Case StudyChoice overload, over choice, or decision fatigue – call it what you will; it’s what happens when people are presented with too many options. Not only does it get more challenging for them to make a d... -
October 8, 2021Technical ArticleReinforcement learning is another branch of machine learning after supervised and unsupervised learning. It is used to make sequential decisions while training machine learning models. As per the foll...
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September 30, 2021Technical ArticleReinforcement learning (RL) is popularly recognized as reward-based learning or self-experienced learning with sequential decision-making mechanisms with the long-term goal of maximizing rewards or mi...
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September 30, 2021Technical ArticleReinforcement learning (RL) is a branch of machine learning wherein actions are taken based on interactions with an environment. The goal is to maximize a cumulative reward. Because of the ability of ...
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September 29, 2021Technical ArticleAdvancements in deep reinforcement learning and the need for large amounts of training data have led to the emergence of virtual-to-real learning. Computer vision communities have shown keen interest ...
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September 29, 2021Technical ArticleIt’s a fact that reinforcement learning (RL) has certain limitations; thanks to these, other advanced techniques like recurrent neural networks (RNN) and convolutional neural networks (CNN) are gainin...
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September 28, 2021Technical ArticleThere are many real-world problems that do not fall in the traditional problem-solving approaches of supervised and unsupervised learning in machine learning. Complex, uncertain, and real/simulated en...
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September 28, 2021Technical ArticleReinforcement learning (RL)is a framework of trial and error; the system makes short-term decisions while optimizing long-term goals. Having the ability to interact with the environment, the aim of an...
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September 23, 2021E-bookOver the years we’ve worked with many retailers and e-commerce businesses, and we know that it can be especially challenging to keep customer loyalty high. Fortunately, there’s a ‘secret sauce for cus... -
September 16, 2021Thought LeadershipData analytics have moved from the realm of science and research into everyday business. Few organizations doubt the value of analytics, especially now that we’ve seen impressive results in a relative... -
July 28, 2021BlogData – and, crucially, how it’s used – can be a game changer for CPG companies. And one of the best ways to use data at scale and drive profitable outcomes is through Artificial Intelligence. Absolu... -
July 7, 2021BlogRecently, Rohit Nagpal, Absolutdata’s Chief Customer Officer, joined Jesta I.S. president Arvind Gupta on the Jesta podcast Taking Stock: Talking All Things Retail. During the discussion, they covere... -
July 7, 2021Case StudyOur client – an American multinational snack conglomerate that serves over 150 countries – needed to understand the complete picture around one of their portfolios. In addition to identifying critical... -
June 30, 2021Case StudyOur client, an American multi-national health technology and medical device leader with a presence in 160+ countries, was concerned about their slowing growth. They needed to examine their media mix, ... -
June 17, 2021BlogHealthcare isn’t exempt from the trend towards digitalization – 7 key areas are already seeing benefits from adopting new technologies. Digital transformation has reshaped how customers interact with... -
June 10, 2021BlogBanking and finance companies are using AI in almost every part of their operations. Here’s what to expect over the next few years. We can see AI’s impact in the worlds of banking and finance; voice-... -
June 2, 2021BlogIs your data infrastructure ready to support the next decades? If not, it’s time to consider implementing a modern, Cloud-based data estate. Your data estate – all the data your company uses to gener... -
May 20, 2021BlogThese days, simply moving your data warehouse to the Cloud isn’t enough. You need Cloud analytics to get the full advantage from your data. Cloud-based data warehouses are becoming the go-to solution... -
May 11, 2021Case StudyChurn prevention is a significant concern across the telecom industry. Finding insights into why customers leave their service provider – and what makes them stay – is essential for successfully compe... -
April 28, 2021Blog5 crucial ways in which Cloud-based tools, infrastructure, and platforms can enhance your company’s performance – and its bottom line. Much has already been written on the Cloud’s potential as an inf... -
April 22, 2021BlogAfter years of experience in building and deploying analytics and AI solutions, we’ve learned a thing or two about scaling up analytics. And one of them is keeping technology – not people – at the cen... -
April 20, 2021BlogThe technology you use to facilitate analytics adoption can make all the difference between success and failure. What are the magic ingredients in the recipe for successful and prompt analytics adop... -
March 31, 2021BlogA look into how companies are using AI- and NLP-powered chatbots to streamline their research processes. Across industries, businesses desperately need to find technological solutions that en... -
March 24, 2021BlogIf your organization is struggling to fully embrace data analytics, you might not be approaching it from the right perspective: that of the business user. Depending on who you ask, 38 to 50% of toda... -
March 5, 2021BlogThis is part four of our ongoing series Notes from Home. In this edition, we talk with Deepanker Anand, Associate Manager, Analytics, about staying focussed during the lockdown. Secrets to Stay Produ... -
March 4, 2021BlogAbsolutdata conducted a study on 1000+ consumers for eight months to track their sentiment, spending and changing interests to anticipate the trends that will shape the future. This study has been pow... -
February 25, 2021BlogTrade promotion management has a lot of moving parts – and getting them all to work together is a real challenge. Learn how AI can help CPG companies and retailers get the most out of their trade prom... -
February 19, 2021BlogThis is part three of our ongoing series Notes from Home; you can read parts one and two here. In this edition, we talk with Shipra Gupta, one of our senior consultants, about staying productive and h...
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February 19, 2021BlogThis is part three of our ongoing series Notes from Home; you can read parts one and two here. In this edition, we talk with Shipra Gupta, one of our senior consultants, about staying productive and h...
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February 16, 2021Case StudyOur client – a US-based multinational retailer that operates 11,000+ hypermarkets and stores – wanted to determine the effectiveness of their marketing and media outreach for a particular brand. Speci... -
February 10, 2021Blog2021 promises to be an exciting blend of technical possibilities and multiple innovations for the CPG industry. 2020 was some kind of year for CPG companies. Fortunately, we’ve learned how to weather... -
February 3, 2021Case StudyIn today’s marketplace, businesses need to make decisions and create campaigns faster than ever. Our client – an upmarket cruise line best known for its gourmet food, attentive service, small-ship coz... -
January 28, 2021Case StudyOur client, a leader in the alcoholic beverages space, needed to improve their projections on a large scale: their reach includes 21 countries, and they wanted to forecast category volumes for an asso... -
January 21, 2021BlogHow do we handle the onboarding process for new team members? Remotely, of course! Here’s what we do to make new Absolutdata employees feel part of the team – even if they’re working from home. We ta...
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January 20, 2021BlogRead our predictions on the technology trends that will shape telecom over the next decade. Now that 2020 is finally over, companies are turning their attention towards future plans. Even with the di... -
January 20, 2021BlogChanges? We’ve had more than a few in 2020. In this article, we’ll examine the impact COVID-19 had on the convergence of business, analytics, and AI – and consider what to expect in 2021. It seems li... -
January 14, 2021Technical ArticleBrainWave Data Science Digest_Edition 5 is our new data science digest of articles from our data science, analytics and data engineering teams. The fifth edition is a compilation of all our technical....
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January 6, 2021BlogLearn which technologies will impact your business in 2021 and beyond. I think that most of us are glad to change the calendar from 2020 to 2021. As we try to stabilize and build on the new normal, w... -
December 21, 2020BlogThis booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We’ve cherry picked some of the most popular blog posts to share on AI, ML, analytics, technology, and a mix o... -
December 21, 2020BlogIn such unprecedented times, knowledge sharing, and tactical guidance are critical for every business. This booklet is a compilation of select blog posts on AI, ML, Analytics, Technology, and a mix of... -
December 16, 2020Technical ArticleThe revolution in technology consists of massive developments in the IT space that are leveraging the advancements made in electronic and digital architecture to showcase their actual capabilities. Th... -
December 16, 2020E-bookAI has helped our clients set their strategic direction, realigned their marketing spends, developed their sales capabilities, and propelled the entire organization to capitalize revenue opportunities... -
December 8, 2020Technical ArticleBlockchain technology was first described in the 1990s; the aim was to timestamp digital documents so that it was not possible to backdate them. However, the technology gained popularity with its appl...
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December 8, 2020Technical ArticleOne of the fundamental pillars of blockchain is transparency, and this transparency allows us to access a whole range of data about the blockchain network to create vivid data visualizations. Bitcoin ...
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December 3, 2020BlogAfter a bumpy 2020, what can the retail world expect for 2021? We examine the most relevant tech trends and their implications for the retail industry. Retail has never been a ‘one-size-fits-all’ gam... -
December 3, 2020Case StudyLaunching a new product is always a risk. It’s one that can be somewhat mitigated by due diligence and market research, but it’s a risk all the same. But what if you could harness millions of data poi... -
November 30, 2020Technical ArticleBlockchain has disrupted the world since it was first practically recognized in its Bitcoin implementation, and it continues to be adapted to a number of industries. In the bigger scheme of things, th...
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November 25, 2020BlogIn this blog, we talk to Deepak Tanwar from our Talent team, about the start of Absolutdata’s in-office Corporate Yoga program and why they decided to move it online after the COVID pandemic hit. &n...
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November 24, 2020BlogBusinesses have been struggling to adapt to 2020’s sweeping changes. Learn how digital twins can help provide up-to-the-minute insight – and a good view of what the future might bring. Digital twins ... -
November 24, 2020Technical ArticleBitcoin is one of many Blockchain applications. Blockchain technology has made its way through financial services, and many other industries are starting to benefit from it. Tracking products and lega...
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November 24, 2020Technical ArticleBlockchain has found application in numerous fields, including cryptocurrency, banking, supply chain management, and healthcare. Simplistically speaking, blockchain enables data to be embedded in a di...
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November 12, 2020BlogMore events and engagement activities that helped our crew through COVID quarantining and working from home. Our last post detailed Absolutely Refreshed, a two-month initiative we launched early in t...
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November 12, 2020Technical ArticleBlockchain’s capabilities find their implementations and applications in multiple domains, including (but not limited to) finance, tourism, social media, digital technology, and healthcare. Blockchain...
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November 11, 2020BlogIs enterprise system of insight (ESI) a new concept for you? We’ll explore what an ESI does, the key focus areas, and the benefits it brings to large companies. At the enterprise level, data analytic... -
November 4, 2020BlogWhen COVID lockdowns began, our employee clubs went online. Learn how our Creativity Unleashed group made the transition to virtualization – and see some of our crafty results for yourself. ? Our em...
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November 3, 2020BlogIs now really the time to invest in your brand image? Multiple studies say that it is. There are numerous things vying for your attention right now. Brand tracking – understanding consumers’ percepti... -
October 28, 2020BlogIs an older ETL platform slowing your business down? Before you start the migration process, ask yourself when and why you need a new ETL solution. ETL (Extract-Transform-Load) processes have become ... -
October 27, 2020BlogCOVID has sped up the adoption of contactless and digital technologies – and there’s no reason to assume retail will revert to pre-COVID conditions once the pandemic is over. Learn which digital techn... -
October 21, 2020BlogDuring the initial stages of the COVID lockdown, we started Absolutely Refreshed. Read on to find out what the outreach was all about and how it’s impacted our employees’ morale. When COVID-19 hit o...
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October 20, 2020BlogCOVID’s impact on retail activities has left companies trying to maximize promotions on a limited budget and a tight timeframe. How can AI help them solve this puzzle? To say COVID-19 transformed ret... -
October 15, 2020BlogThey walk among seemingly strong product portfolios, cannibalizing sales and draining your budget. In recent months, The Coca-Cola Company has been on a zombie-killing spree – or, in other words, it’... -
October 14, 2020BlogGaurav Choudhary, our Engagement Manager, talks about the challenges and changes involved in working from home. This is our second edition of Notes from Home; if you missed the first one, you can get ...
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October 13, 2020BlogTo stand out from the competition, you need more than just revenue growth management; you need AI-powered revenue growth management initiatives that are tailored to your company’s goals. Find out why.... -
October 8, 2020BlogWhat are market insights? Why do you need them? What should you do next? Find out in this post. Analytics has become a standard part of business intelligence – companies routinely gather and analyze ... -
October 6, 2020BlogAI and machine learning aren’t just a nice-to-have capabilities — rather a must for CPG companies to conquer the new normal. The pandemic transformed the marketplace by breaking established buying pa... -
October 1, 2020BlogHow we pivoted to a virtual professional learning and development program – and helped our employees skill up from home. At Absolutdata, we love helping our employees develop their professional skill...
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September 29, 2020Blog6 ways AI can help retailers manage COVID chaos and post-COVID uncertainty In some parts of the world, COVID chaos is still reigning, disrupting supply chains and throwing all retailers’ carefully ca... -
September 22, 2020BlogDeveloping an analytics roadmap is an essential part of your analytics strategy. In this post, we’ll tell you what you need to know before you start building your roadmap. A robust analytics s... -
September 17, 2020Technical ArticleBrainWave Data Science Digest_Edition 4 is our new data science digest of articles from our data science, analytics and data engineering teams. The fourth edition is a compilation of all our technical...
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September 17, 2020BlogAt Absolutdata, we believe that it’s important to give back to our community. That’s why we’ve set up a number of corporate social responsibility (CSR) initiatives. Corporate social responsibi...
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September 15, 2020BlogCOVID-19 has temporarily shuttered some businesses and moved others to a remote-work paradigm. Meanwhile, people are depending on telecoms to stay connected. How can AI help telecoms meet these demand... -
September 10, 2020BlogCOVID-19 has caused even avid travelers to stay home. Quarantines, lockdowns, travel restrictions, and even outright travel bans have slashed hotels’ revenue streams. How can AI help them regain the c... -
September 9, 2020BlogIn this issue, we talk with Saee Chaudhary, Analytics Consultant at Absolutdata, about working from home, staying productive, and picking up new hobbies during the lockdown. Adjusting to Telework … a...
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September 8, 2020BlogSeveral studies confirm what most retailers already know: Price is a huge factor in customers’ buying decisions. How can AI help online and offline retailers set prices that attract consumers and stil... -
September 4, 2020Technical ArticleNeural networks have become the state-of-the-art algorithm for solving many complex problems in today’s world. However, one of the major challenges of using neural networks is to find the best archite...
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September 4, 2020Technical ArticleOverview Meta learning is synonymous with “learning to learn”. Our usual machine learning models require many data samples for training. The basic idea behind meta learning is to teach the machine abo...
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September 2, 2020BlogAbsolutdata conducted a study on 1000+ consumers for three months to track their sentiment, confidence index and changing behavior or forecast the trends that are likely to shape up in the future. Thi... -
September 1, 2020Case StudyWhen you’re one of the world’s largest mobile telecommunications companies – serving over 200 million subscribers globally– it’s important to keep your network in top condition. The client is not only... -
August 27, 2020Technical ArticleIntroduction Meta Learning is a complex, yet sought-after algorithm that deals with a hurdle faced by common machine learning (ML) algorithms. It is distinct in its ability to solve problems through ...
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August 27, 2020Technical ArticleIntroduction Imagine you are given a problem of developing a facial recognition software for an office which has around 100 employees. The first thing that one would do before building a model is to c...
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August 26, 2020BlogFine-tuning marketing strategies to meet customers’ emerging demands is essential as we move towards a post-COVID mindset. The COVID epidemic is still growing strong in many places. Even so, b... -
August 20, 2020BlogThe COVID-19 crisis arrived on the heels of the “retail apocalypse”. Now more than ever, retailers need to invest in AI and its related technologies if they want to move forward. There’s no doubt th... -
August 19, 2020Technical ArticleMeta learning is one of the most important pillars of next-gen analytics products. The models need to continuously update themselves to give high quality recommendations. The Decision Option Generator...
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August 19, 2020Technical ArticleIntroduction Hyperparameter tuning is the process of finding the best subset of hyperparameters for a given problem. Simply put, we use this tuning to figure out if a tree depth of 12 is better than a...
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August 19, 2020Technical ArticleThis article presents visualization processes that can be followed while working on an Automated Machine Learning (auto-ML) environment. Abstract Training a model on an auto-ML environment involves mu...
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August 13, 2020Thought LeadershipThere’s a fundamental shift underway in the consumer products and goods (CPG) market, driven by substantial changes in consumer behavior and marketplace conditions related to the pandemic. Businesses ... -
August 11, 2020BlogWhat will consumers do in the New Normal? An AI-backed peek into the future. As the COVID-19 pandemic appears to be entering a second phase, businesses worldwide are trying to determine their next st... -
August 5, 2020BlogAs e-commerce grows – at least in part due to COVID-19 – online retailers are using AI to pave their way to efficiency, personalization, and ultimately success. If consumers were hesitant about usin... -
August 4, 2020WebinarCOVID-19 has generated a plethora of perspectives, articles, whitepapers and webinars about what the post-pandemic consumer will look like. Each of these documents contain valuable predictions and som... -
July 23, 2020BlogThe Coronavirus crisis has changed many aspects of our daily lives. Consumer packaged goods companies (CPGs) are fighting back – using AI to make better decisions and maximize outcomes during the pand... -
July 16, 2020Technical ArticleBrainWave Data Science Digest_Edition 3 is our new data science digest of articles from our data science, analytics and data engineering teams. The third edition is a compilation of all our technical ...
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July 8, 2020BlogAn expert guide to the current state of the telecom industry and data analytics’ role in its future. The telecom industry is complex and exciting. It’s dynamically growing as companies move in... -
July 2, 2020Case StudyAs we’ve seen in the COVID-19 crisis, preparedness is key when dealing with serious medical outbreaks. Our client, a U.S.-based vaccine manufacturer, wanted to examine vaccine usage at leading medical... -
July 1, 2020BlogNavigating the fallout from COVID-19 will require hospitality brands to adopt an agile, data-driven approach. COVID-19 has presented a serious obstacle for most businesses, but few have been impacted... -
June 25, 2020WebcastWe’ve seen it over and over again: predictive models that don’t work. Maybe they’re making false predictions. Or they’re accurately predicting something quite irrelevant. Or, sometimes, models can be ... -
June 25, 2020BlogWant to build an accurate model? Rely on technical knowledge. Want a model that’s effective and usable? You’ll need a lot more than just technical chops. We’ve seen it over and over again: predictive... -
June 18, 2020BlogCOVID-19 has affected business levels, methodologies, and consumer behavior on an unprecedented scale. How are business leaders adapting? What future opportunities do they see arising from the shakeup... -
June 17, 2020Case StudyA leading global pharmaceutical and medical device company needed to strategize their investments. This required them to forecast category growth for eight upcoming quarters across seven countries ̶ n... -
June 3, 2020BlogAI has already become entrenched in pharma and health companies, but COVID-19 is driving faster innovations. AI was already very much on the pharma and health industries’ radar, but the COVID-19 outb... -
May 26, 2020BlogExamining the short- and long-term implications of COVID-19 on data analytics and analysts. In some ways, the world is now more conscious of data analytics than ever before. Why? Think of the last ti... -
May 21, 2020WebcastCOVID-19 may have disrupted businesses and economy to a great deal, and there will be short term as well as long term implications of the pandemic. There are signs that the economy will recover with s... -
May 15, 2020Technical ArticleCourses Introduction to Fuzzy Set Theory, Arithmetic and Logic Link: https://swayam.gov.in/nd1_noc19_ma31/preview Excerpt: “In most real-life applications of any decision making, one needs to face man...
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May 15, 2020Technical ArticleSince the conception of fuzzy logic, there have been many doubts about its usability. People have been raising questions like: Is there a need for fuzzy logic? Doesn’t fuzzy logic contradict classica...
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May 6, 2020Technical ArticleOverview “Fuzzy”, in one sense, refers to things that aren’t quite clear: fuzzy vision, fuzzy thinking, etc. In computer terms, “fuzzy” is the opposite of true/false Boolean logic; it exists on a cont...
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May 6, 2020Technical ArticleIntroduction As a data scientist, you extract data from various sources: publicly available APIs, scraped from web pages, or directly asking for it. Data in the real world can be messy, and dealing wi...
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April 22, 2020Case StudyLike many companies, this UK-based pharma organization had already invested in data analytics. But something was missing. They had the data, the people, and the tools … but no way to get information t... -
April 20, 2020BlogIt’s not just the quality of your data insights – it’s how fast you can get them that matters. Much has been written about the business and economic impact of the COVID-19 virus; we don’t need ... -
April 13, 2020Technical ArticleInterpretation alone doesn’t necessarily lead to an accurate or wise judgement. There are usually many options between yes and no. This broad spectrum of options, which are not fully yes and not fully...
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April 9, 2020Technical ArticleOverview Uncertainty is inherent in the field of medicine and bioinformatics. There are a lot of “fuzzy areas”; there may be little information (or mistaken information) about the patient, lab results...
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April 6, 2020Technical ArticleOverview A friend asks you how the weather is. Your reply depends on the season, right? Hot or cold. But will it always be either hot or cold? No. Sometimes it will be “somewhat hot”; sometimes it wil...
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April 6, 2020Technical ArticleOverview Neural networks are a set of algorithms inspired by the structure of the human brain’s neural network; they attempt to mimic how our brains function. Neural networks have the potential to lea...
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March 31, 2020BlogThe impact of COVID-19 on the business world is being well documented. It’s been linked with everything from spikes in unemployment and a projected recession to spurring the adoption of ... -
March 12, 2020Technical ArticleBrainWave Data Science Digest_Edition 2 is our new data science digest of articles from our data science, analytics and data engineering teams. The second edition is a compilation of all our technical...
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February 12, 2020Technical ArticleBackground Sentiment analysis is “the process of identifying and categorizing opinions expressed in the text to determine the user’s attitude towards the subject of the document”. Retrieval of ...
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February 12, 2020Technical ArticleThis is the last in a series of seven NLP articles. It presents the latest techniques and thought processes that are currently being researched for Question Answering Systems (QAS). Abstract QA...
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February 11, 2020BlogIf you want to keep up with today’s travelers, you need to move fast. AI fast. According to the U.S. Travel Answer Sheet, travel spending in the US averaged $3 billion a day or over $1 trillion a yea... -
January 30, 2020BlogNo longer the exclusive purview of tech companies and giant e-comms, AI is also transforming the traditional retail landscape. Traditional retailers are feeling the need to step up their game. Not on... -
January 28, 2020Case StudyOur client, a US-based multi-national CPG leader whose portfolio includes several iconic brands, had run into a difficult situation: targets were being missed, inventory costs were high, and no one kn... -
January 27, 2020Technical ArticleBidirectional Encoder Representations from Transformers – or BERT for short – is a neural-network-based pre-training technique for natural language processing applications. Pre-training a neura...
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January 27, 2020Technical ArticleThe world of social media is advancing rapidly. This has resulted in the collection of copious amounts of data in the form of unstructured text. This text, although very useful, can be hard to interpr...
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January 23, 2020BlogMarket research and insight delivery is evolving. 2020 is the ideal time to start preparing your organization for 2030. Technology is changing rapidly. In 2020, we can expect to see major inno... -
January 22, 2020Technical ArticleWhat Is NLP? “Natural language processing (NLP) is a combination of linguistics, computer science, information engineering, and Artificial Intelligence. It is concerned with the interactions be...
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January 21, 2020Case StudyCompanies have a lot of ways to define customer loyalty. Our client, a leading auto company, had a slightly different definition than just repeat purchases. For them, customer loyalty included how oft... -
January 16, 2020BlogAugmented analytics, integrated AI, Natural Language Processing, and other emerging tech trends are already changing how we do business. Technology disruptions are an accepted, even expected, ... -
January 14, 2020Case StudyTrying to derive specific actionable insights from sales and brand performance dashboards was costing business users many hours – and the analytics team was spending too much time and effort in manuall... -
December 20, 2019WebinarResearch in 2020 will go through a major innovation makeover that will set the stage for the next decade. This webinar covers the four key megatrends driving this massive shift and how those megatrend... -
December 11, 2019BlogHow can foodservice manufacturers overcome disruption and data challenges to thrive in the 21st century? Until fairly recently, foodservice manufacturers weren’t all that affected by tech and ... -
December 4, 2019Technical ArticleText to SQL is a system that converts English statements to SQL queries. This can help in retrieving information stored in a database by expressing commands in natural language (e.g. English). ...
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December 3, 2019BlogA technology-powered smarter era of flight is bringing changes to airlines and their customers The commercial aviation industry has faced numerous changes, including technological disruption. ... -
November 28, 2019Case StudyForecasting future market conditions has never been foolproof. One of the main reasons is that every model or method of analysis has a weak spot. Combining multiple AI techniques with analytical frame... -
November 25, 2019BlogThis booklet is a compilation of select blog posts from ‘Absolutely, the Absolutdata blog‘. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on... -
November 18, 2019Case StudyThis DVD rental company’s kiosks are a common sight in supermarkets and other retail locations throughout North America. As a leader in self-service DVD rental, they need to stay tuned into local vari... -
November 8, 2019Case StudyThank you for attending the IFMA Data Analytics Summit Oct 15, 2019. Based on the round table sessions and your feedback, we’ve highlighted 6 dominant themes IFMA members were interested in explorin... -
November 6, 2019Case StudyThis company, one of India’s largest eyewear retailers, manages over 60 stores and has an active e-commerce presence. However, their analytics efforts were producing lackluster results. They needed to... -
November 5, 2019BlogAI is no longer an option for enterprises now. Sooner than later, businesses need to get onto the AI journey. For those who are a little late to board the AI bus, can they successfully leapfrog their ... -
October 15, 2019BlogBusinesses are in the early stages of AI adoption, and are still learning how to put the technology to work. The challenge today is more about how can an enterprise ensure sustainable and scalable bus... -
October 10, 2019Case StudyData was the problem for this mining company – their fleet of haul trucks was producing more than their current system could effectively process. With 250 sensors on each truck, both false alarms and ... -
October 3, 2019BlogPersonalizing customer experiences for each individual across channels is a necessity for retail and CPG brands in this digital age Personalization Is No Longer Optional The modern customer demands p... -
October 1, 2019Case StudyMarket disruptions can strike at any time. Losing customers, on the other hand, is a constant worry. Our client, a mid-size U.S. chemical distributor, was struggling with a multifaceted problem that i... -
September 26, 2019Case StudyCapturing customers’ attention can be hard for retail outlets, as this Malaysian oil and gas leader knew well. Marketing to busy, on-the-go customers requires snappy messaging and a high level of pers... -
September 25, 2019Technical ArticleBrainWave is our new quarterly data science digest of articles from our data science, analytics and data engineering teams. The first edition is a compilation of all our technical articles from the wo...
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September 20, 2019Technical ArticleThis is last in a series of seven Segmentation and Clustering articles. Clustering Illusion is an intriguing human tendency to erroneously perceive clusters in small random sample sets. Definit...
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September 18, 2019Case StudyWith budgets stretched tight and multiple departments contending for every dollar, businesses need strong results from their promotional spends. For one of the world’s largest food companies, though, ... -
September 12, 2019Technical ArticleThis is sixth in a series of seven Segmentation and Clustering articles. It presents a few available data visualization options for 2D and multi-dimensional data sets. Overview For analysts, th...
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September 11, 2019Technical ArticleThis is fifth in a series of seven Segmentation and Clustering articles. It outlines a procedure for turning typical supervised learning methods into unsupervised methods. A New Approach Machin...
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September 10, 2019Case StudyOur client, a leading hospitality chain, was seeing repeat sales walk out the door – literally. Only 35% of their one-time stayers were coming back for a repeat stay. The client also had a feeling tha... -
September 3, 2019Technical ArticleThis is fourth in a series of Segmentation and Clustering articles. It can be difficult to define when a clustering result is acceptable. This article covers several clustering validity techniques and...
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September 2, 2019Case StudyAI and Natural Language Processing unlock buried insights with just one sentence> For most large companies, compiling mountains of data isn’t the problem – it’s finding the insights hidden inside t... -
August 22, 2019Technical ArticleThis is third in a series of Segmentation and Clustering articles. Ensemble Segmentation combines several segmentation solutions to create a richer, more multi-dimensional segmentation model. O...
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August 19, 2019BlogTelecommunication companies are sitting on a veritable goldmine of data. How can they use it to increase revenue? And what role does AI play? TELCOS ARE DATA MASTERS Telecom companies have an ... -
August 14, 2019Technical ArticleThis is second in a series of Segmentation and Clustering articles. Clustering is a widely used unsupervised learning technique. Overcome the limitations of a conventional ‘typing tool’ with the moder...
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August 13, 2019Case StudyA customized AI solution helped this Fortune 100 beverage leader realize significant growth in the difficult-to-balance Foodservice sector. Maintaining a balance between product recommendations for ne... -
August 9, 2019Technical ArticleThis is first in a series of Segmentation and Clustering articles. Clustering is a widely used unsupervised learning technique. ‘Spectral Clustering’ uses the connectivity approach to clustering. Ove...
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July 31, 2019BlogBI and analytical tools are more powerful and more useful than ever before. So why is it such a struggle to get business users to adopt them? Despite the buzz around Business Intelligence (BI)... -
July 3, 2019Case StudyUnlocking new insights with a central, AI-managed research library Working with IBM Business Partner Absolutdata, the business used AI to make it possible to cross-reference and draw meaningful conclu... -
April 9, 2019BlogHow one CPG company’s example of a chatbot business application transformed their information search. Business applications for Natural Language Processing are today’s hot topics. Examples of ... -
March 19, 2019BlogCustomer driven marketing – a.k.a. customer directed marketing – can change your business. But first, you have to change how you look at your customers. Customers have long been called the hea... -
February 26, 2019BlogIn August 2011, Marc Andreessen wrote a prescient opinion piece called “Why Software Is Eating the World.” Andreessen pointed out that even in the depths of a global recession, a remarkable th... -
February 20, 2019Blog2019 is already proving a landmark year for Absolutdata. 2019 has just gotten underway, but it’s brought some exciting news for the Absolutdata team and for the AI industry as a whole. Here are a fe... -
February 19, 2019InfographicTo make trade spend more profitable in increasingly competitive retail channels, Trade Promotion professionals are investing in a new category of AI-powered solutions to optimize trade spend. CPG comp... -
February 13, 2019InfographicTo profitably grow in the fast-changing foodservice industry, Foodservice Manufacturers need to invest in AI enabled tools for their account, sales and marketing teams. Foodservice companies that are ... -
February 13, 2019InfographicThere is a lot of buzz about artificial intelligence. But how does it apply to the world of Foodservice Manufacturers specifically? Do you need it? And if so, when? Here are three current challenge... -
February 11, 2019InfographicTo make trade spend more profitable in increasingly competitive retail channels, Trade Promotion professionals are investing in a new category of AI-powered solutions to optimize trade spend. CPG c... -
February 7, 2019BlogCharles Dickens wrote in A Tale of Two Cities – It was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epo... -
November 15, 2018BlogOur Solutions Architect team was recently awarded an expanded Amazon Web Services partnership. We thought we’d share what these star performers do for clients. Absolutdata’s Solutions Archite... -
May 3, 2018Blog38% of sales people say getting a response from prospects is getting more difficult (State of Inbound Report). AI is reversing this sales challenge, but only when you have these key criteria I... -
March 7, 2018BlogEarly adopters of Artificial Intelligence sales tools are starting to see the revenue needle move in a big way. What’s their secret? In this article, we’ll look at one major factor... -
December 20, 2017Blog2017 has been a breakout year for Artificial Intelligence (AI). At Absolutdata, we’ve had the opportunity to work with many sales and marketing organizations and a lot of data. We ve see... -
December 6, 2017InfographicSales closure has been largely dependent upon the intuition and judgement of the salespeople. There is no scientific reasoning, no algorithm, no involvement of data in traditional sales approach. Sale... -
November 28, 2017BlogA festive assortment of tips to get your e-tail site ready for the seasonal rush. Black Friday is an official American institution and an unofficial holiday. The Friday after Thanksgiving has traditi... -
November 28, 2017BlogWhat can we learn from last year’s performance? Last year’s holiday sale season was a good one for e-tailers, but a bit more mixed for traditional retailers. Now that AI is becoming more popular ... -
November 16, 2017BlogMeasuring price elasticity – how much price change affects demand – is an important part of price optimization. What additional factors impact an item’s price elasticity? And how does data analy... -
November 9, 2017BlogIn a guest appearance on Donald C. Kelly’s podcast “The Sales Evangelistâ€, Absolutdata CEO Anil Kaul discussed “Using AI to Close Sales Deals Fasterâ€. During the podcast, Anil explored ... -
November 1, 2017BlogIt’s that time of year again — when online retailers begin to plan for a tidal wave of holiday shoppers. What will AI’s role be during this busiest of all seasons? The holiday season means many... -
October 31, 2017BlogAI and Predictive Technologies can make it happen! Star Sales Reps (SSR) are hard to find, hard to develop and hard to retain. Sales leaders have struggled with this issue since the day selling was i... -
October 26, 2017InfographicAs salespeople, we often come across a situation where we are juggling between too little time and too much information. We may be busy with too many deals, follow-ups, cold calls and end-up losing ou... -
October 26, 2017BlogStruggling to get more productivity from your sales team? Properly prioritizing contacts for them using AI can translate into better performance. There are many things eating into productivity today,... -
October 24, 2017BlogUnderstanding price elasticity is critical to price optimization. In this post, we talk about ways to measure and quantify price elasticity, and what that can mean for your pricing strategy. What is ... -
October 16, 2017BlogEverything these days is done at a faster pace / except, it seems, the sales cycle. Applying Artificial Intelligence (AI) to other business areas has resulted in major improvements; what can it do for... -
October 12, 2017BlogIt’s that time of year again — when online retailers begin to plan for a tidal wave of festive shoppers. What will AI’s role be during this busiest of all seasons? The festive season means many... -
October 10, 2017BlogAs sales technology continues to evolve, sales teams that are embracing the next gen of well-designed tools are gaining an advantage over competitors. Technology is transforming sales, both from a ta... -
October 4, 2017BlogWhat changes will AI bring to your sales team? Do we really need this technology to navigate today?s market? Artificial Intelligence (AI) typifies the love-hate relationship that many people have wit... -
September 27, 2017BlogWhen it comes to AI-enhanced marketing, the future is already happening. How far are we from hyper-intelligent robots becoming a part of our daily lives’ AI-enabled ‘assistants’ lik... -
September 20, 2017Case StudyA large technology and hardware company witnesses a significant financial upside after using Artificial Intelligence. They had a problem that was hard to fix. Sales reps were not meeting the right cli... -
September 20, 2017BlogAI, Market Research, and the 3 E’s: Absolutdata blog post on how AI is helping market researchers Market researchers face pressure to produce better results at faster speeds. Can AI help them me... -
September 14, 2017BlogSome companies prefer to use HDFS for their Hadoop data warehouses; others opt to use Amazon S3. What’s the difference’ If you’re just starting to invest in Big Data, you need to co... -
September 7, 2017BlogReps? smartphones can become their best ally in effective selling, but only if you give them the right tools. We all have smartphones. In some cases, they help productivity; in others, they hinder it... -
August 24, 2017Case StudyMulti-billion industrial supply company sees growth reanimate after using artificial intelligence. They had a problem that was hard to fix. Sales had been stagnant over the last two years. The efforts... -
August 24, 2017BlogA huge amount of research goes into opening a new retail location. Optimizing store segmentation goes beyond finding the right location–it’s about personalization for stores Online storefront... -
August 23, 2017BlogSocial media produces a torrent of feedback and opinions. If you?re going to capitalize on this information, you need data science. Social media has become a prime channel for businesses to interact ... -
August 17, 2017BlogSales teams are being deluged with increased consumer demands and an overabundance of information. How can sales enablement fill the gaps in the sales process and help deliver successful outcomes? Sa... -
August 16, 2017BlogIndia is one of the world?s biggest telecom markets, but it also has worryingly high churn rates. Can data analytics techniques stem the rising tide of customer churn? India posts some impressive tel... -
August 10, 2017eBookThis booklet is a compilation of select blog post from Absolutely, the Absolutdata blog. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on Artificial Intellig... -
August 10, 2017BlogThis booklet is a compilation of select blog post from ‘Absolutely, the Absolutdata blog‘. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on ...
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August 3, 2017Blogales teams struggle in a sea of information. How can AI help them save time and become more productive? AI is gaining popularity because it can transform and process vast amounts of various kinds of ... -
July 26, 2017WebinarAI enabled market research is a step ahead into a collaborative world wherein it’s not just only about automation; it involves real intelligence and decision making capabilities. AI enabled Market Res... -
July 26, 2017BlogHow did one company use Big Data to reduce payment defaults and improve revenue recognition’ Credit risk management is a top priority for many financial companies, for both ROI and regulatory r... -
July 20, 2017BlogHint: It’s not technology. It’s us. ?We have met the enemy and he is us.? Cartoonist Walt Kelly crafted this famous line for the American cartoon Pogo in 1970. But when we look at the ado... -
July 19, 2017BlogCan emerging technology help financial institutions cope with changing market conditions, regulations and consumer demands? It?s no secret that the past decade has been a rocky one, financially speak... -
July 13, 2017BlogTelecom operators are facing burgeoning technology, fierce competition, and a changing environment. How can Big Data give them an edge? Net neutrality. Increasing Over-The-Top traffic. Declining voic... -
July 12, 2017BlogArtificial Intelligence is poised to become the next major disruptor in marketing. What does that mean for today’s marketers? Remember when Big Data burst on the business scene? It was a disruptor ... -
July 6, 2017BlogFinding your audience on Facebook is surprisingly difficult, but building a complete data picture can work wonders. You’ve probably noticed that Facebook has become a big thing, especially for mark... -
July 3, 2017WebinarSelling is a combination of Art and Science. To bring together the Art and Science of selling, AI can be leveraged as an enabler so that the challenge of more than 50% sales reps not achieving their q... -
June 29, 2017BlogWhat do push notifications, spam and your latest marketing campaign have in common? They’re among the many things influenced by machine learning. Ask ten people to describe what a self-learning... -
June 28, 2017BlogWhat’s the difference between an average sales rep and a sales superstar? In the near future, it’s going to be how well they use AI-enhanced tools. There has a been a lot of hype around Artificia... -
June 22, 2017BlogWhat’s happens when IOT really hits the retail industry – panic, problems, or profits? Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, func... -
June 21, 2017BlogSocial media is an indispensable part of the everyday communication strategy for organizations across the globe. It?s often seen as the heart of any marketing campaign. In the past decade, a massive ... -
June 20, 2017BlogWe’ve moved beyond wondering where Big Data analytics is heading. The future is happening right now in our businesses, in our cars and in many other areas. It’s easy to pigeonhole data analyt... -
June 15, 2017BlogWe all know there are mysterious internal motivations behind impulse buys. What if technology could help us understand them? Market researchers know a lot about what makes people purchase. Of course,... -
June 14, 2017BlogAs the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future and why Artificial Intelligence (AI) is the next disruptive technology. Digital data – th... -
June 13, 2017BlogTravel and hospitality companies are only as good as the memories they can help guests create. For hotels of any kind, creating a positive experience is essential to success. With the competition oft... -
May 24, 2017WebinarThe overwhelming majority of consumers prefer personalized experiences when engaging with their favorite brands. Personalized experiences are not only very gratifying, but they satisfy two very import... -
May 10, 2017BlogBy using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing. Sometimes we get really impressed by ho... -
April 19, 2017BlogHow to Use Traveler Data without Turning Travelers Off There has been a huge amount of growth in the use of advanced data analytics by the travel and hospitality industries. Marketing strategies such... -
April 18, 2017BlogWearables are nearly everywhere. What happens when the data these devices collect is analyzed?? What are the benefits?? What are the potential problems? Wearable technology is expected to be a 19-bil... -
March 28, 2017BlogHow can market research effectively meet its customers’ needs and simultaneously keep pace with today’s quick-change environment? Market research is an art that helps businesses make wise and profita... -
March 28, 2017BlogArtificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it works? Everything You Need to Know About AI-Enabled Personalizati... -
March 8, 2017BlogThis booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of industr...
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March 8, 2017eBookThis booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of industr...
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February 28, 2017BlogLocation-based targeting has changed the face of retail, both online and in-stores. Geo-targeting allows marketers to detect a user’s location and serve them offers based on you guessed it: t... -
February 22, 2017BlogLearn how two data-based methodologies – product recommendations and next best action guidance – can help steer your sales team to success. If predictive selling rests on four pillars &... -
February 16, 2017BlogThe concept of using business data to improve organization’s decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a dec... -
February 8, 2017BlogWhat should reps know before they make a sales call? What’s the current state of comprehensive sales guidance? Find out in this post. In the last two posts we talked about the current state of... -
February 1, 2017BlogHaving a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start creatin... -
January 24, 2017BlogWalk into any meeting with CPG executives and the conversation quickly moves to what 3G Capital is up to. The multibillion-dollar investment firm has been on a CPG buying spree with a clear strategy ... -
January 24, 2017BlogThe role of the CIO must constantly metamorphose with new technologies and new demands. You may still deploy software and hardware, but that’s no longer the bulk of your position. Instead, syst... -
January 5, 2017BlogWith 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet stil... -
January 4, 2017BlogYou’ve probably heard the term ‘predictive sales’ or ‘predictive selling’. What is predictive selling, and what can it do for your business? There’s change afoot &... -
December 20, 2016BlogUndecided about the value of Big Data analytics? In this post, we’ll look at how much these technologies are already helping companies earn and save. Big Data might be high tech, but it’s... -
December 12, 2016BlogYou have seven seconds to make clients want to do business with you. What will you say to grab their attention? Few things are more pressure-packed than the initial sales contact. Competition is high... -
December 8, 2016WebinarIn this webinar, Titir Pal, Vice President at Absolutdata, and Rajat Narang, Associate Director at Absolutdata lead the foundation for moving into a Predictive Selling approach including real world ex... -
December 6, 2016BlogThe HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guest... -
December 6, 2016BlogTraditionally, lead scoring has consisted of customer demographics and behavior analysis to identify the relative value of individual prospects. And while lead scoring today still incorporates parts o... -
November 30, 2016BlogBoth virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities – all with the aim of creating a seamless experience for shoppers.... -
November 22, 2016BlogSure, customer loyalty is hard to obtain, but keeping it alive is even more challenging. While many companies in the hospitality industry regularly dole out loyalty cards to try to increase repeat bu... -
November 15, 2016BlogCPG companies have not been feeling the love in the past decade. In their heydays, they used to set the benchmark for analytics that other industries would follow. CPG companies used to be the leader... -
November 15, 2016BlogTrue consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While th... -
November 10, 2016BlogAdding the right free amenity can boost a hotel’s appeal, increase sales, and improve customer satisfaction. But how can you know which amenity will have the best impact on guest behavior? As we disc... -
November 9, 2016BlogJust like any relationship, sales and marketing can have tough times. But by following these five tips, you can make sales and marketing live happily (and productively) ever after. Sales and marketin... -
October 6, 2016BlogArtificial Intelligence (AI) has already made its mark in areas like technology and manufacturing. But it’s also changing how customers interact with brands. Technology has progressed by such leaps a... -
October 6, 2016BlogYou can have data without information, but you cannot have information without data. – Daniel Keys Moran Data has become the engine oil for every company, and analytics the combustion engine. I... -
October 5, 2016BlogCompetition and customer expectations are growing in equal measure. Hotels can’t afford to falter on delivering a superb, multi-pronged customer experience. Customers want to be engaged in every way,... -
October 4, 2016BlogEvery company has them: dead and dying sales leads that no one talks about. But you can bring these leads back to the land of the living (and buying). There’s a crowd that you never see. Just waitin... -
September 28, 2016BlogPredictive analytics usage is set for tremendous growth. In this blog, we’ll look at some of the top reasons why companies are bringing predictive selling into their sales technology lineup. Predicti... -
September 22, 2016BlogFree amenities play an important role in the decision to book a hotel. Certain features — such as Wi-Fi, pools, fitness centers, and parking — have become as important as a comfortable bed and a clea... -
September 21, 2016BlogFor data crunchers, Pokémon Go isn’t just the hottest gaming trend since Super Mario. It’s a metaphor for what a great Business Intelligence program really needs. Unless you’ve spen... -
September 20, 2016BlogPredictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data harmon... -
September 15, 2016BlogPersonalized marketing is where it’s at for today’s customers. How can you use social media and Big Data to connect with your audience in a more meaningful way? Read this post to find out. “Right aud... -
September 14, 2016BlogBy combining the art of selling with predictive analytics you can contact leads when they’re ready to buy – with excellent results. Here’s what you need to know. Predictive selling combines your dat... -
September 8, 2016BlogBig Data isn’t just a future trend in the hotel world — it’s already helping hoteliers create a better customer experience and a more profitable business. For hotel owners and managers, business is n... -
July 28, 2016BlogHyperpersonalization can turn a sales possibility into a great big YES. Here’s how you can hyperpersonalize your campaigns in five easy steps. Imagine that you’re a 23-year-old single guy, heading ou... -
July 21, 2016BlogTo meet the demands of today’s consumers, it’s no longer enough to keep up with marketing trends — you have to set the pace. It’s up to the CEO to create steady, predictable financial growth. Managem... -
July 12, 2016BlogIn the past, designing a good price pack was usually a strong point for manufacturers. Minimizing cross-channel cannibalization and maximizing market share was comparatively easy — that is, whe... -
June 28, 2016BlogWant to make sure your concept test is giving you accurate feedback? Pay attention to your KPIs and benchmarks. Suppose you have a hot product idea. What’s the best way to see how it will be receiv... -
June 23, 2016BlogCan Big Data identify every targetable household in the US? Absolutely. A nationwide manufacturer and retailer has a unique problem: they have a really, really big area to cover. Our clients (a desi... -
June 13, 2016BlogRecently, I had the privilege of presenting a paper at the SKIM/Sawtooth Software European Conference and Training Event. This was my first speaking opportunity at a European conference, so I took car... -
June 9, 2016BlogHow would you define personalization? Is it a quarter-end campaign? A series of campaigns? A piece of software? An idea? A philosophy to live by? Nearly all CMOs define and follow a different version... -
June 2, 2016BlogBig Data might seem like it’s primarily a numbers-crunching activity, and one that is primarily geared to marketing. That couldn’t be further from the truth: data analytics can be applied at nearly... -
May 12, 2016BlogAs customer expectation change, can Big Data help you keep your customers happy? A new technique known as hyper-personalization says it can. Imagine this: During your lunch break, you’re scrolling th... -
April 21, 2016BlogWhat Retailers Need to Know About In-Store Analytics In the hyper-competitive retail market, in-store analytics is gaining traction. And for obvious reasons: it helps retailers keep a close eye on th... -
April 14, 2016BlogLook for these trends to come to Big Data analytics in 2016. When it comes to Big Data trends, it seems that everyone has an opinion. Want to see if your favorite aspect of this technology is on an ... -
April 12, 2016BlogPreviously, we gave you a bit of a teaser in our post, Using Anchoring to Make MaxDiff Stronger. We wanted to tell you a little more about what led to the “how we got three buckets for 80 attributes” ... -
April 7, 2016BlogIt’s not news that Millennials love their technology. But how is this shaping the future of marketing? And what role does Big Data play? Big Data and Millennials are two terms that get thrown aroun... -
April 5, 2016WhitepaperHow segmentation can be optimally used by marketers to reach out more effectively to the consumers. The paper describes how better understanding of customers can help improve the match between benefit... -
March 31, 2016BlogIs big data, with its innumerable data points and previously undreamt-of processing power, all it’s supposed to be? Or are we missing the forest for the trees? These are the issues presented in a new... -
March 31, 2016BlogIn our last post, we left you with some thoughts about getting better MaxDiff results by using one of its variants. Today, we’ll discuss anchored MaxDiff – one of the improvements to the MaxDiff tech... -
March 23, 2016WhitepaperThe value of using marketing mix modeling in a data-deficient environment. Similar to many other marketing analytics techniques, market mix & portfolio optimization is also a mixture of art, scie... -
March 15, 2016BlogWhat is MaxDiff, and why is it such an important tool in capturing customer preferences? That’s what we answer in this, our first of a series of posts on MaxDiff. In any given business scenario, prov... -
March 15, 2016BlogHadoop is not a stranger. Most of us at least know that it’s a big data framework, and that it has a lot of potential. A 2015 study by Gartner shows that 26% of responders have already started using... -
March 10, 2016WhitepaperHow to effectively increase respondent engagement and participation to get views from the Indian consumer. While the debate and the opportunities around the questions posed are many, this paper focuse... -
March 3, 2016BlogThis is the final article in our series about big data analytics, and it answers the most important question of all: What impact will data analytics have on how we make decisions? The question in tod... -
March 2, 2016WhitepaperSocial Net Advocacy (SNA) was used for sentiment analysis and quantification of real time brand advocacy throughout the customer journey. Social media marketing propagates the need of trend analysis t... -
February 25, 2016BlogAre you planning on making 2016 your big data analytics breakthrough year? Then this series is for you. We’ve already discussed some of the fundamentals of data analytics and the technology behi... -
February 23, 2016BlogThere are many areas where businesspeople wish they had the proverbial crystal ball to foretell the future. Forecasting consumption demand is one of the trickiest of these areas. Given the size of th... -
February 18, 2016BlogBig data analytics and the Internet of Things are still relative newcomers. Given how quickly technology moves, though, it’s not surprising that their next incarnations are already being talked about... -
February 11, 2016BlogMarket Research has evolved, propelled largely by the development of technology, the proliferation of data and a broader consumer reach. The shift from stores to online shops and the social media boo... -
February 10, 2016WhitepaperMeasuring the impact of advertising investments on brand equity during a sporting season, specifically, the Cricket season for the Indian Premier League. The main objective of this paper is to discuss... -
February 4, 2016BlogIs 2016 the year you get serious about starting your organization’s Big Data journey? Then this is a must-read series. Our first post discussed three approaches to Big Data implementation; in this b... -
January 28, 2016BlogDo you want to map out your implementation of Big Data analytics? What benefits will this bring to your organization? And what potential challenges should you be aware of? In this series, we’ll show y... -
January 27, 2016BlogBig Data and analytics have been changing how organizations make decisions. With more information being available about customers’ needs and preferences, it’s imperative to form a complete, 360-degre... -
January 20, 2016BlogIn the coming year, Big Data technology will continue to be the Big thing for business. Experts estimate the amount of data some companies hold could be worth $8 trillion or more. Access to such a ma... -
January 12, 2016WhitepaperResults comparing Adaptive Choice-Based Conjoint (ACBC) versus the traditional Choice-Based Conjoint (CBC) procedures. ACBC is a new approach to preference modeling that leverages the best aspects of ... -
January 7, 2016WhitepaperAssessment of the reach and efficacy of a brand’s Facebook community page in driving brand engagement including brand salience, consideration and trial. By following such research methodologies, marke... -
December 22, 2015BlogAt first, AirBnB was a way to make rent. In 2007, founders Brian Chelsky and Joe Gebbia couldn’t afford already-skyrocketing San Francisco prices, and set up three airbeds on the floor. Instead of si... -
December 21, 2015Blogwhere a customer chooses to complete their purchase that matters. It’s how they get there. -
December 10, 2015WhitepaperThought leaders across multiple industries were surveyed with the goal of understanding the current status of analytics in their organizations. The survey results show that traditional data sources st... -
December 9, 2015WhitepaperSome mobile approaches for conducting choice based conjoint or its equivalent on the mobile platform. This paper highlights the challenges of conducting conjoint (specifically adapted to mobile platfo... -
December 8, 2015BlogThere’s a lot of interest being displayed in Big Data right now. As much as businesses are attracted to its rewards, though, there is also some uncertainty involved in its implementation. How can Big... -
November 17, 2015BlogTraditionally, marketing campaigns have been based on past campaign response data agnostic of customer preference and/or behavior. In today’s digital age, there is a wealth of usage and attitude data ... -
November 15, 2015WhitepaperHow combining voice, location and time tracking is an almost failsafe way to prevent cheating the system during face-to-face interviews. Application of GPS to F2F interviews enables the combination of... -
October 21, 2015WhitepaperHow to implement conjoint in HR recruitment to get a better mix of candidates for job roles–An Absolutdata example. It helps in identifying the combination of multiple attributes of a job opport... -
October 15, 2015BlogConcept tests aren’t something we’d encourage you to skip. After all, it’s imperative to know how your target audience might react to a new or improved product before you spend tons of money launching... -
October 13, 2015BlogToday’s businesses generate an enormous amount of data simply by performing their normal operations. It’s coming in from a number of departments: sales, product development, admin, IT, marketing, fina... -
October 1, 2015Blog“In writing … kill all your darlings.” Even when you know this oft-quoted William Faulkner snippet doesn’t really refer to concept testing, it’s still frankly terrifying. We don’t want to kill ideas t... -
September 23, 2015BlogOn the face of it, a multi-brand loyalty program seems like a win-win situation. The companies involved benefit from a bigger base of potential customers. And, from an analytics standpoint, any loyal... -
September 10, 2015BlogHow is concept testing like flying an airplane? It’s all about the checklist. Concept testing is a powerful yet simple market research technique. It has also become quite standardized, with minimal ‘... -
August 27, 2015BlogLife can be hectic for an Insights Manager —and that’s an understatement. On any given day, you’re probably juggling a million different tasks, from leading research projects to managing product launc... -
July 23, 2015BlogOh my product! I carry you in my thoughts I often wonder if you’re ready for the world This world, is a tough place to be Oh my product! Is it time? Is it time to be? Don’t worry. I will nurture you, ... -
July 20, 2015BlogThis is Big Data at its best. Is it possible to identify every targetable household in the US? Absolutdata teamed up with a client in the fashion retail business to do just that. Our client had a pro... -
July 8, 2015BlogOnce dismissed as a simplistic study, concept research is a tool that’s as powerful as it is necessary. But it only works when you do your homework. “Give me the freedom of a tight brief!&... -
June 1, 2015BlogConcept testing is a powerful tool. Used properly, it guides innovation and accelerates business growth. However, if the process behind concept testing can’t keep up with today’s fast-paced market, te... -
May 15, 2015BlogHow a Good Concept Test could go Bad One week has passed since Alex decided to employ concept testing to determine if his product idea would be celebrated by the market or tossed in the bin marked ... -
May 14, 2015BlogManufacturers were traditionally strong in developing price packs combinations successfully to minimize cannibalization across channels and maximize market share. However, there have been fundamental ... -
May 6, 2015BlogNo one will argue that there are challenges that come with emerging markets. Are there solutions as well? Yes. CPG Analytics is proving to be a great tool for understanding developing markets. CPG fi... -
May 1, 2015BlogSaaS companies have a problem, and its people like me. Free users who are afraid of a commitment to a paid account. Let me explain. I love Dropbox. I am a Dropbox power user – I save a lot of m... -
April 29, 2015BlogTravel, Leisure and Hospitality firms have been using Psychographic segmentation for a long time – especially in the US. Harrah’s used it in the past – to determine drivers of people... -
April 22, 2015Blog“I’m very loyal; I hold loyalty cards from five different Hotel brands!” This is a common pain observed by loyalty program managers in retail, travel, hospitality and myriad other ... -
April 21, 2015BlogAs a Digital Subscription business, your focus is on converting free and free-trial customers to paid subscribers. Are you satisfied with your current business metrics? Wonder how to improve? Read th... -
April 17, 2015BlogIt was late afternoon. Streaks of golden sunrays beamed through the glass window of the corner office and brightened up the grand mahogany table. Behind it stood Alex – fidgeting every now and ... -
April 14, 2015BlogTom is a young, smart new member in the Revenue Management team of a large Hospitality chain. He walks up to his manager, John, and asks “Don’t you think we should be talking more to the ... -
April 10, 2015BlogThe CEO aims at providing steady, predictable financial growth – as per the demands of the Board or the Investment Community. The “Management guidance” – prediction and execution – is as critical as ... -
March 27, 2015BlogHere is the universal and well acknowledged truth – Digital subscription, or SaaS firms need to focus on conversion – be they B2B or B2C (or both, e.g. Dropbox). The B2B firms face some u... -
March 16, 2015BlogIn a previous article, Omnichannel is Dead; Long live the Omnichannel, I shared my view that an effective Omnichannel strategy should focus on the complete customer experience, not on individual tech... -
March 10, 2015BlogThe retail world presents a landscape that’s changing rapidly. Not long ago, multi-channel marketing was the catchphrase of the day. Now, it’s omni-channel marketing: a way to market your... -
March 5, 2015BlogRamakrishnan M (Associate Director – Absolutdata) talks to Imran Saeed (CPG Leader and Director – Analytics at Absolutdata) about trends in CPG Industry, Emerging Markets Ram (Ramakrishnan M): We hav... -
March 2, 2015Blog“We have great hopes for our emerging markets…. if you look at our performance in India and Brazil and China…. starting to come back, they will be a critical piece of our performance... -
February 26, 2015BlogWe have been discussing the Customer 360 framework for a while. You can refer to our earlier write-ups here and here. Once you have understood the need for a comprehensive view of the customer, the n... -
February 20, 2015BlogIn our previous blog post, we talked about the challenges faced by Marketing Leaders in leveraging lessons from comparable (and similarly evolving) markets. We also introduced the concept of the “Cat... -
February 12, 2015BlogEnough has been written about the importance of conversion rates in the Subscription / SaaS space. Some of the interesting write-ups have been published on OpenView and SaaStr. Firms are consciously... -
January 29, 2015BlogYou are part of the C-Suite at a large CPG player. You understand and appreciate that you need to be analytics-driven with your decision-making. Over a period, your firm has already spent a lot of mo... -
January 22, 2015BlogLet us connect the thread from where we left off in our last blog and introduce you to the concept of Customer 270. {For more details, refer here} What is Customer 270? Simply put, Customer 270 is aki... -
January 20, 2015BlogI recently attended a meet-up “Hive Big Data Think Tank”. I attend such meet-ups frequently in the Bay Area, meeting up interesting people and picking up something new. This time was no different. Th... -
January 19, 2015BlogRead the idea behind the thought provoking presentation made by Absolutdata at the Cornell Hospitality Event. Ever wondered what the Obama presidential campaign had in it for the hospitality industry?... -
January 16, 2015BlogA typical SaaS/subscription business which offers a freemium/free-trial option to the user and waits for them to convert into a paid subscriber. The length and type of trajectory that charact... -
January 8, 2015BlogJohn was frustrated. He was reviewing the Marketing plans submitted by his Managers across the different Markets that came under his purview. With margins already under pressure, he wanted to optimi... -
December 16, 2014BlogA 360 degree view of their guests It’s said that the first step to solving a problem is acknowledging it. So, let’s begin there. Yes, it’s true. No hotel chain, airline or other travel and hospitali... -
December 11, 2014BlogThe lives of managers and leaders in fast-moving consumer goods organizations seems to be riddled with data, and that is not from one source or their own business function. Round the clock a lot of ha... -
December 3, 2014BlogOnline Sales – Reality Check There is a lot of hype around e-commerce, the heralding of the digital era and so-called apocalyptic end of the brick-and-mortar stores. Let us scratch beneath the surfac... -
October 10, 2014BlogWelcome to the world of Non-Room Revenue Managers. Once shunted to the sidelines, as having limited potential towards the topline, senior decision makers are now realizing that this avenue is not only... -
September 26, 2014BlogAdapting Conjoint To The Mobile Phenomenon Abstract With “smart” devices like smartphones and tablets integrating the “smartness” of personal computers, mobiles and other viewing media, a monum...
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September 18, 2014BlogSynopsis of Proposed Paper MRSI 21st Annual Market Research Seminar Abhishek Sanwaliya Senior Analyst, CRM Absolutdata Inc., India Anurag Srivastava Senior Analyst, DGA Dell Inc., India ... -
September 10, 2014BlogThe Most Responsive Guests will NOT deliver the Highest Payoff THE BELIEF As marketers, we love our most responsive and loyal guests. The problem is – love is blind! We believe that there is a direct... -
September 9, 2014BlogWhat are Conversion Activities? Who are my customers? What are they doing on my platform? Are they using my cool new feature? Do they feel satisfied every time they log in? Marketers and Customer Suc... -
September 1, 2014BlogTypically promotions are targeted at guests who are more likely to respond to promotions, however, this does not consider whether the guest would have made the booking even without the promotion. With... -
August 22, 2014BlogFocusing on the Persuadable Guest – An approach to enhance Promotion Effectiveness in Hospitality From the Hospitality Solutions Team @ Absolutdata Travel and Hospitality Service Providers nee... -
August 20, 2014BlogOver the past decade, “freemium”—a combination of “free” and “premium”—has become the dominant business model among Saas start-ups and smart phone app developers. U... -
August 15, 2014BlogSaaS companies have done a great job of acquiring sign-ups. However, most of them are finding it a challenge to convert these free users to paying customers. Predictive Analytics can significantly inc...
