Absolutdata Learning Center
Explore case studies, articles, blog posts and more.
Absolutdata Learning Center
Explore case studies, articles, blog posts and more.
CHOOSE A TOPIC
All Topics
Artificial Intelligence (AI)
Data Integration
Customer Analytics
Marketing Analytics
Big Data
CPG
Retail
Travel & Hospitality
Tech & Telecom
BI & Visualization
Market Research
Blog Posts
Whitepapers
Webinars
More ...
May 3, 2018Blog38% of sales people say getting a response from prospects is getting more difficult (State of Inbound Report). AI is reversing this sales challenge, but only when you have these key criteria…In ...
March 7, 2018BlogEarly adopters of Artificial Intelligence sales tools are starting to see the revenue needle move in a big way. What's their secret? In this article, we'll look at one major factor: the difference bet...
December 20, 2017Blog2017 has been a breakout year for Artificial Intelligence (AI). At Absolutdata, we’ve had the opportunity to work with many sales and marketing organizations—and a lot of data. We’ve seen whatâ€...
December 6, 2017InfographicSales closure has been largely dependent upon the intuition and judgement of the salespeople. There is no scientific reasoning, no algorithm, no involvement of data in traditional sales approach. Sale...
November 28, 2017BlogA festive assortment of tips to get your e-tail site ready for the seasonal rush.Black Friday is an official American institution and an unofficial holiday. The Friday after Thanksgiving has tradi...
November 28, 2017BlogWhat can we learn from last year’s performance?Last year’s holiday sale season was a good one for e-tailers, but a bit more mixed for traditional retailers. Now that AI is becoming more popula...
November 16, 2017BlogMeasuring price elasticity – how much price change affects demand – is an important part of price optimization. What additional factors impact an item’s price elasticity? And how does data analy...
November 9, 2017BlogIn a guest appearance on Donald C. Kelly’s podcast “The Sales Evangelistâ€, Absolutdata CEO Anil Kaul discussed “Using AI to Close Sales Deals Fasterâ€. During the podcast, Anil explored curre...
November 1, 2017BlogIt’s that time of year again — when online retailers begin to plan for a tidal wave of holiday shoppers. What will AI’s role be during this busiest of all seasons?The holiday season means ma...
October 31, 2017BlogAI and Predictive Technologies can make it happen!Star Sales Reps (SSR) are hard to find, hard to develop and hard to retain. Sales leaders have struggled with this issue since the day selling was...
October 26, 2017InfographicAs salespeople, we often come across a situation where we are juggling between too little time and too much information. We may be busy with too many deals, follow-ups, cold calls and end-up losing ou...
October 26, 2017BlogStruggling to get more productivity from your sales team? Properly prioritizing contacts for them using AI can translate into better performance.There are many things eating into productivity toda...
October 24, 2017BlogUnderstanding price elasticity is critical to price optimization. In this post, we talk about ways to measure and quantify price elasticity, and what that can mean for your pricing strategy.What i...
October 16, 2017BlogEverything these days is done at a faster pace / except, it seems, the sales cycle. Applying Artificial Intelligence (AI) to other business areas has resulted in major improvements; what can it do for...
October 12, 2017BlogIt’s that time of year again — when online retailers begin to plan for a tidal wave of festive shoppers. What will AI’s role be during this busiest of all seasons?The festive season means ma...
October 10, 2017BlogAs sales technology continues to evolve, sales teams that are embracing the next gen of well-designed tools are gaining an advantage over competitors.Technology is transforming sales, both from a ...
October 4, 2017BlogWhat changes will AI bring to your sales team? Do we really need this technology to navigate today?s market?Artificial Intelligence (AI) typifies the love-hate relationship that many people have w...
September 27, 2017BlogWhen it comes to AI-enhanced marketing, the future is already happening.How far are we from hyper-intelligent robots becoming a part of our daily lives' AI-enabled 'assistants' like Siri, Cortana,...
September 20, 2017Case StudyA large technology and hardware company witnesses a significant financial upside after using Artificial Intelligence.They had a problem that was hard to fix. Sales reps were not meeting the right ...
September 20, 2017BlogAI, Market Research, and the 3 E's: Absolutdata blog post on how AI is helping market researchers Market researchers face pressure to produce better results at faster speeds. Can AI help them meet th...
September 14, 2017BlogSome companies prefer to use HDFS for their Hadoop data warehouses; others opt to use Amazon S3. What's the difference'If you're just starting to invest in Big Data, you need to consider storage o...
September 7, 2017BlogReps? smartphones can become their best ally in effective selling, but only if you give them the right tools.We all have smartphones. In some cases, they help productivity; in others, they hinder ...
August 24, 2017Case StudyMulti-billion industrial supply company sees growth reanimate after using artificial intelligence.They had a problem that was hard to fix. Sales had been stagnant over the last two years. The effo...
August 24, 2017BlogA huge amount of research goes into opening a new retail location. Optimizing store segmentation goes beyond finding the right location–it's about personalization for storesOnline storefronts mi...
August 23, 2017BlogSocial media produces a torrent of feedback and opinions. If you?re going to capitalize on this information, you need data science.Social media has become a prime channel for businesses to interac...
August 17, 2017BlogSales teams are being deluged with increased consumer demands and an overabundance of information. How can sales enablement fill the gaps in the sales process and help deliver successful outcomes? Sal...
August 16, 2017BlogIndia is one of the world?s biggest telecom markets, but it also has worryingly high churn rates. Can data analytics techniques stem the rising tide of customer churn?India posts some impressive t...
August 10, 2017eBookThis booklet is a compilation of select blog post from Absolutely, the Absolutdata blog. To keep you on top of the game, we’ve cherry picked some of the most popular blog posts on Artificial Intel...- August 10, 2017BlogThis booklet is a compilation of select blog post from 'Absolutely, the Absolutdata blog'. To keep you on top of the game, we've cherry picked some of the most popular blog posts on Artificial Intelli...
August 3, 2017Blogales teams struggle in a sea of information. How can AI help them save time and become more productive?AI is gaining popularity because it can transform and process vast amounts of various kinds o...
July 26, 2017WebinarAI enabled market research is a step ahead into a collaborative world wherein it’s not just only about automation; it involves real intelligence and decision making capabilities. AI enabled Market Res...
July 26, 2017BlogHow did one company use Big Data to reduce payment defaults and improve revenue recognition'Credit risk management is a top priority for many financial companies, for both ROI and regulatory reaso...
July 20, 2017BlogHint: It's not technology. It's us.?We have met the enemy and he is us.? Cartoonist Walt Kelly crafted this famous line for the American cartoon Pogo in 1970. But when we look at the adoption of B...
July 19, 2017BlogCan emerging technology help financial institutions cope with changing market conditions, regulations and consumer demands?It?s no secret that the past decade has been a rocky one, financially spe...
July 13, 2017BlogTelecom operators are facing burgeoning technology, fierce competition, and a changing environment. How can Big Data give them an edge?Net neutrality. Increasing Over-The-Top traffic. Declining vo...
July 12, 2017BlogArtificial Intelligence is poised to become the next major disruptor in marketing. What does that mean for today’s marketers?Remember when Big Data burst on the business scene? It was a disrupto...
July 6, 2017BlogFinding your audience on Facebook is surprisingly difficult, but building a complete data picture can work wonders.You’ve probably noticed that Facebook has become a big thing, especially for ma...
July 3, 2017WebinarSelling is a combination of Art and Science.To bring together the Art and Science of selling, AI can be leveraged as an enabler so that the challenge of more than 50% sales reps not achieving thei...
June 29, 2017BlogWhat do push notifications, spam and your latest marketing campaign have in common? They’re among the many things influenced by machine learning.Ask ten people to describe what a self-learning a...
June 28, 2017BlogWhat’s the difference between an average sales rep and a sales superstar? In the near future, it’s going to be how well they use AI-enhanced tools.There has a been a lot of hype around Artific...
June 22, 2017BlogWhat's happens when IOT really hits the retail industry – panic, problems, or profits?Volatility is nothing new for the retail sector; stores have been responding to changes in fashion, function...
June 21, 2017BlogSocial media is an indispensable part of the everyday communication strategy for organizations across the globe. It?s often seen as the heart of any marketing campaign. In the past decade, a massive c...
June 20, 2017BlogWe've moved beyond wondering where Big Data analytics is heading. The future is happening right now in our businesses, in our cars and in many other areas.It’s easy to pigeonhole data analytics ...
June 15, 2017BlogWe all know there are mysterious internal motivations behind impulse buys. What if technology could help us understand them?Market researchers know a lot about what makes people purchase. Of cours...
June 14, 2017BlogAs the widespread adoption of Big Data reaches its fifth year, we consider its limitations, changes, future and why Artificial Intelligence (AI) is the next disruptive technology.Digital data – ...
June 13, 2017BlogTravel and hospitality companies are only as good as the memories they can help guests create. For hotels of any kind, creating a positive experience is essential to success. With the competition ofte...
May 24, 2017WebinarThe overwhelming majority of consumers prefer personalized experiences when engaging with their favorite brands. Personalized experiences are not only very gratifying, but they satisfy two very import...
May 10, 2017BlogBy using Big Data to better understand preference, prediction, personalization, and promotion, companies are finding a better way to customize their marketing.Sometimes we get really impressed by ...
April 19, 2017BlogHow to Use Traveler Data without Turning Travelers Off There has been a huge amount of growth in the use of advanced data analytics by the travel and hospitality industries. Marketing strategies such...
April 18, 2017BlogWearables are nearly everywhere. What happens when the data these devices collect is analyzed?? What are the benefits?? What are the potential problems?Wearable technology is expected to be a 19-b...
March 28, 2017BlogHow can market research effectively meet its customers’ needs and simultaneously keep pace with today’s quick-change environment?Market research is an art that helps businesses make wise and p...
March 28, 2017BlogEverything You Need to Know About AI-Enabled Personalization Artificial Intelligence (AI) makes it possible to treat each of your contacts as a unique and valuable individual. Ever wonder how it wo...- March 8, 2017BlogThis booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of indu...
- March 8, 2017eBookThis booklet is a compilation of select blog posts from Absolutely, the Absolutdata blog. We cherry picked blog posts on topics like big data, AI, predictive sales and marketing, and a mix of indu...
February 28, 2017BlogLocation-based targeting has changed the face of retail, both online and in-stores. Geo-targeting allows marketers to detect a user's location and serve them offers based on you guessed it: their lo...
February 22, 2017BlogLearn how two data-based methodologies - product recommendations and next best action guidance - can help steer your sales team to success.If predictive selling rests on four pillars - 360 degre...
February 16, 2017BlogThe concept of using business data to improve organization's decision-making is not new. It all started with improvements in digital data storage and computing systems in 1970s and within a decade, so...
February 8, 2017BlogWhat should reps know before they make a sales call? What's the current state of comprehensive sales guidance? Find out in this post.In the last two posts we talked about the current state of pre...
February 1, 2017BlogHaving a complete 360 degree view of each customer is imperative for predictive sales success. Where does the data for this comprehensive customer profile come from? And when should you start creating...
January 24, 2017BlogWalk into any meeting with CPG executives and the conversation quickly moves to what 3G Capital is up to. The multibillion-dollar investment firm has been on a CPG buying spree with a clear strategy t...
January 24, 2017BlogThe role of the CIO must constantly metamorphose with new technologies and new demands. You may still deploy software and hardware, but that's no longer the bulk of your position. Instead, systems man...
January 5, 2017BlogWith 2016 in the rear view mirror, we look back at a mixed year for data analytics in terms of adoption and optimization. This past year, companies opened up to advanced analytics techniques yet still...
January 4, 2017BlogYou've probably heard the term 'predictive sales' or 'predictive selling'. What is predictive selling, and what can it do for your business?There's change afoot ' change that will impact the very ...
December 20, 2016BlogUndecided about the value of Big Data analytics? In this post, we'll look at how much these technologies are already helping companies earn and save.Big Data might be high tech, but it's not just ...
December 12, 2016BlogYou have seven seconds to make clients want to do business with you. What will you say to grab their attention?Few things are more pressure-packed than the initial sales contact. Competition is hi...
December 8, 2016WebinarIn this webinar, Titir Pal, Vice President at Absolutdata, and Rajat Narang, Associate Director at Absolutdata lead the foundation for moving into a Predictive Selling approach including real world ex...
December 6, 2016BlogThe HVS Global Hospitality report A New Breed of Traveler finds that rising affluence, globalization, and increased access to communication technology have impacted the values of modern hotel guests...
December 6, 2016BlogTraditionally, lead scoring has consisted of customer demographics and behavior analysis to identify the relative value of individual prospects. And while lead scoring today still incorporates parts o...
November 30, 2016BlogBoth virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities - all with the aim of creating a seamless experience for shoppers.The...
November 22, 2016BlogSure, customer loyalty is hard to obtain, but keeping it alive is even more challenging. While many companies in the hospitality industry regularly dole out loyalty cards to try to increase repeat bus...
November 15, 2016BlogCPG companies have not been feeling the love in the past decade.In their heydays, they used to set the benchmark for analytics that other industries would follow. CPG companies used to be the lead...
November 15, 2016BlogTrue consumer connection has always been a key aspect of marketing, but because the industry is changing quickly, consumers are looking for more than just an emotional connection to a brand. While...
November 10, 2016BlogAdding the right free amenity can boost a hotel’s appeal, increase sales, and improve customer satisfaction. But how can you know which amenity will have the best impact on guest behavior?As w...
November 9, 2016BlogJust like any relationship, sales and marketing can have tough times. But by following these five tips, you can make sales and marketing live happily (and productively) ever after.Sales and ma...
October 6, 2016BlogArtificial Intelligence (AI) has already made its mark in areas like technology and manufacturing. But it’s also changing how customers interact with brands.Technology has progressed by such l...
October 6, 2016BlogYou can have data without information, but you cannot have information without data. - Daniel Keys MoranData has become the engine oil for every company, and analytics the combustion engine. I...
October 5, 2016BlogCompetition and customer expectations are growing in equal measure. Hotels can’t afford to falter on delivering a superb, multi-pronged customer experience. Customers want to be engaged in every w...
October 4, 2016BlogEvery company has them: dead and dying sales leads that no one talks about. But you can bring these leads back to the land of the living (and buying).There’s a crowd that you never see. Just ...
September 28, 2016BlogPredictive analytics usage is set for tremendous growth. In this blog, we’ll look at some of the top reasons why companies are bringing predictive selling into their sales technology lineup.Pr...
September 22, 2016BlogFree amenities play an important role in the decision to book a hotel. Certain features — such as Wi-Fi, pools, fitness centers, and parking — have become as important as a comfortable bed and a c...
September 21, 2016BlogFor data crunchers, Pokémon Go isn't just the hottest gaming trend since Super Mario. It's a metaphor for what a great Business Intelligence program really needs.Unless you've spent the summer...
September 20, 2016BlogPredictive analytics turns data into actionable insights, but only when it is integrated in the decision-making process. As the business world gets more in tune with predictive analytics, data har...
September 15, 2016BlogPersonalized marketing is where it’s at for today’s customers. How can you use social media and Big Data to connect with your audience in a more meaningful way? Read this post to find out.“Rig...
September 14, 2016BlogBy combining the art of selling with predictive analytics you can contact leads when they’re ready to buy – with excellent results. Here’s what you need to know.Predictive selling combines yo...