Capturing customers’ attention can be hard for retail outlets, as this Malaysian oil and gas leader knew well. Marketing to busy, on-the-go customers requires snappy messaging and a high level of personalization – something that wasn’t happening for this company. Ineffective campaigns were impacting their customer relationships and retention numbers. Lapse rates were up, false targeting was high, and ROI was low.
To fix the problem, an AI-driven, ML-enhanced hyperpersonalization platform (NAVIK MarketingAI) was deployed to find cross-sell opportunities, boost customer retention, improve targeting and outreach, and move customers up the value chain.