Market disruptions can strike at any time. Losing customers, on the other hand, is a constant worry. Our client, a mid-size U.S. chemical distributor, was struggling with a multifaceted problem that included coping with an industry disruption – and minimizing business lost because of it – and dealing with missed sales opportunities. To survive, they needed a solution which can predict churn, prioritize their sales leads, win back lost accounts, and increase their basket size by finding the right cross-sell opportunities.