As we’ve seen in the COVID-19 crisis, preparedness is key when dealing with serious medical outbreaks. Our client, a U.S.-based vaccine manufacturer, wanted to examine vaccine usage at leading medical institutions in Brazil, India, Indonesia, and Thailand. The goal was to understand the preference for one of the two vaccines in different situations and forecast the likelihood of purchase with different attributes and levels.
US Pharma Leader Uses AI-Powered Conjoint to Forecast Vaccine Preferences
adt_admin 2020-07-02T12:40:04+00:00 July 2nd, 2020|