This DVD rental company’s kiosks are a common sight in supermarkets and other retail locations throughout North America. As a leader in self-service DVD rental, they need to stay tuned into local variations of taste and movie demand. And as one of their key selling points is their weekly new releases, they needed to be able to make decisions about which movies to buy and stock quickly.
To do this (and still manage their budget), our client needed to choose the correct mix of titles (including quantities per title and DVD/Blu-Ray format) for each kiosk, prioritizing these decisions for maximum revenue impact. Also, they needed data-backed guidance on how many units of each new title to purchase.
