Companies have a lot of ways to define customer loyalty. Our client, a leading auto company, had a slightly different definition than just repeat purchases. For them, customer loyalty included how often the customers returned to their service department. In other words, they wanted to establish a lasting customer relationship by offering post purchase maintenance.
What Makes a Loyal Customer?
adt_admin 2020-01-21T14:51:14+00:00 January 21st, 2020|