IBM Watson Discovery portfolio on Absolutdata’s NAVIK AI platform enables enterprise analytics and data mining at scale across sales and marketing functions.

Absolutdata, a leading data analytics firm, today announced that they have embedded IBM Watson services into their NAVIK AI Platform to help companies build an Intelligence Stack across Sales and Marketing functions. The Watson enhanced NAVIK AI Platform combines data, analytics and technology to optimize decisions on an ongoing basis without having to build a data science team while the NAVIK AI Sales Solution delivers dramatic improvements in sales and marketing effectiveness. The benefits seen include salesforce effectiveness, customer targeting, campaign management and optimized decision making across industries.