Predictive analytics usage is set for tremendous growth. In this blog, we’ll look at some of the top reasons why companies are bringing predictive selling into their sales technology lineup. Predictive analytics is designed to forecast prospects’ future behavior and decisions. As we all know, what’s true today is not necessarily going to be true six months from now. Prospects’ priorities change. Their business challenges shift. The right predictive analytics solution will give you complete visibility into your dynamic buyer universe, even as the landscape continues to evolve.