Hyper-personalization has become a big push for many digital brands, but there is a fine line between personalizing content and ads…and freaking out shoppers. Here are five tips that will help brands better hyper-personalize. First, compile the data,”You have to personalize before you can hyper-personalize, so start with gathering personal customer data from your own records, compiling information like names, addresses, geographical regions and buying history,” said Sandra Peterson, VP of Marketing, Absolutdata. “Add browsing data from your website. It’s a good idea to create a sign-up option for customers to keep basic contact information current and get data such as demographics and interests. Also combine data analysis and social listening data, which can include social media remarks, profiles and data from other online interactions.”
