There’s been a surge in the use of advanced data analytics in the hospitality and travel sector. Hotels are using artificial intelligence-driven service recommendations, location-based marketing, hyper-personalized offers and other digital strategies to drive business to their brands. Tracking demographics, page conversions, bounce rates, web KPIs and other metrics can help hospitality companies gain an edge on competitors. Tools like on-the-go price comparisons and recommendation engines that harness personal data can target offers precisely.