KOLKATA: Analytics and research firm Absolutdata has appointed Dr Sudeep Haldar as senior vice-president of growth analytics and AI solutions.

In his role, Haldar will be instrumental in leading key strategic accounts and providing thought leadership to the organisation, helping clients drive digital transformation, particularly through innovative use of AI and machine learning-based solutions. He will also lead the development of Absolutdata’s NAVIK AI Platform for the enterprise.

“I look forward to driving growth in key strategic accounts and deploying AI solutions that bring scalable business impact to our clients,” said Haldar in a statement.

Haldar holds a PhD in Marketing from Cornell University and has taught at the Kellogg Graduate School of Management and Syracuse University. He is an engineering graduate from IIT Kanpur and an MBA from IIM Bangalore.

He has over 25 years of experience in global analytics, marketing strategy, marketing effectiveness and consumer insights, working in leadership roles with organisations such as Mondelez, Kraft, Staples, McKinsey and Cerenti Marketing Group.

“The NAVIK AI Platform and AI services are experiencing a high growth trajectory. Adding him to our team gives us strategic momentum and support during this time of rapid expansion in the AI arena,” said Anil Kaul, CEO, Absolutdata.