Data analytics firm Absolutdata has joined the Nielsen Connect Partner Network, an open ecosystem of tech providers that serve retailers and CPG manufacturers.

The arrangement will allow Absolutdata to integrate Nielsen data into its NAVIK AI-Enabled Intelligence Platform, the company says.

In addition, the partnership will fuel use of Absolutdata’s ASK NAVIK, an AI-powered intelligent virtual assistant for business users, it says. This tool provides users with a single window for accessing all information in structured and unstructured data, the firm says.

“AI and machine learning can quickly turn data into action recommendations, helping clients navigate the uncertainty and gain an edge over competitors,” states Anil Kaul, CEO and co-founder at Absolutdata.

Kaul adds that “CPG retailers and manufacturers are at a crossroads now that the pandemic has overturned buying patterns and scrambled the economic outlook.”

Email app provider Edison Software has launched an email security subscription plan called Edison Mail+ to help consumers evade the $12 billion email scam epidemic.

The product is built on “AI-based anti-phishing technology,” states Mikael Berner, CEO, and co-founder of Edison Software.

It is not clear what impact this will have on marketers.

Despite the availability of BIMI (Brand Indicators for Message Identification), only 2% of email senders, including fewer than 100 of the Fortune 500 have valid DMARC ((Domain-based Message Authentication, Reporting, and Conformance) configurations, the company claims.

(BIMI allows authenticated brands to exhibit their logos in emails).

The main feature of Edison Mail+ is Verify Sender, which verifies that the sender is who it says it is. This includes SPF and DMARC validation for determining the origin of an email and whether or not it is a permitted sender and domain owner.