Absolutdata, data analytics firm, recently released NAVIK Concept Test, a market-research tool that enables brand managers, product managers and market researchers to ideate faster. A cloud-based, automated decision support tool, NAVIK Concept Test uses advanced analytics and comprehensive customizable option selection to guide the user through research design to produce clear “Go / No Go” results. Users can test more ideas in less time and make better decisions when evaluating potential product, packaging, pricing and promotional ideas.