Analytics and research firm Absolutdata has launched an artificial intelligence-driven decision engine, the NAVIK AI Platform, which helps clients optimize business decisions ‘on an ongoing basis without having to build a data science team’. Anil KaulTwo new / upgraded products have been launched – NAVIK MarketingAI, formerly NAVIK Converter – an offer personalization tool for non-technical marketing staff; and automated testing tool NAVIK ConceptAI, formerly NAVIK Concept Test. They join NAVIK SalesAI which was released earlier.