Analytics firm Absolutdata has released a cloud-based, automated decision support tool for concept testing, NAVIK, which it says will allow researchers, brand managers and product managers to go to market with new ideas ‘faster than ever before’.

CEO Anil KaulNAVIK Concept Test uses advanced analytics and comprehensive, customizable option selection to guide users through research design, and delivers a clear ‘Go’ or ‘No Go’ for potential product, packaging, pricing and promotional ideas, according to the company