Absolutdata, a data analytics firm, released NAVIK Concept Test, a tool that lets brand managers, product managers and market researchers go to market with new ideas faster. A cloud-based, automated decision support tool, NAVIK Concept Test uses advanced analytics and comprehensive NAVIK-Concept-Testcustomizable option selection to guide the user through research design to produce clear Go / No Go results. Users can test more ideas in less time and make better decisions when evaluating potential product, packaging, pricing and promotional ideas.