Unsolicited, real-time word-of-mouth publicity for a brand is a great influencer on the purchase decision for a prospective consumer

According to an estimate, the number of social network users is expected to increase from 0.97 billion in 2010 to 2.44 billion in 2018. The 152% increase in eight years is tremendous considering the fact that it translates to an additional 1,470,000,000 connected users, more than the current total population of 223 least populous countries.