With AI, businesses are able to identify and unearth hidden revenue streams, run highly personalised campaigns on a large scale and garner more meaningful insights, as compared to traditional resource-driven analytics and model development. Sudeshna Datta, co-founder and executive VP, Absolutdata, talks to Deepshikha Shukla, technology journalist, Electronics For You, about how AI can eliminate the need for manual intervention, while enhancing productivity and giving businesses access to massive data sets in real-time.