Love it or hate it, Amazon Dash is here. Descriptions of it range from “Space Odessy”-esque predictions of digitized washing machines someday gleefully ordering their own excessive soap stockpiles to just one more step toward an entirely streamlined, automated, modern household.

Dash allows consumers to reorder frequently used domestic products like diapers or paper towels with the simple push of a physical button. One has to admit the implications of its information-gathering potential are intriguing.