Online and offline retail fronts need to leverage data science such as predictive analytics and artificial intelligence to create a truly ‘happy’ Diwali for themselves as well as customers.

For companies in India, Diwali is the Big Indian Festive Season with eye-popping discounts, and the reason behind this sudden push in the marketplace is a no-brainer — consumers buy more during the festive period. Here are some ‘must-do’ things that will not just boost your sales but also help you win happy customers.