The significant potential of advanced analytics (AA) and artificial intelligence (AI) in the consumer packaged goods (CPG) industry is becoming increasingly clear. Over the past several years, some leading CPG players have strategically deployed AA and AI with impressive results—boosting revenue, improving productivity, and enhancing the effectiveness of their marketing expenditures. The key to their success is the ability to seamlessly The Bionic Company at scale. That ability will become more critical in the months ahead as companies grapple with how to anticipate, adapt to, and shape changes in consumer demand and behavior in the wake of the COVID-19 pandemic.
