Gartner reports that 85% of Fortune 500 organizations have been unable to exploit big data for competitive advantage. One insider says marketers can change that.
The idea of big data continues to carry great promise. Marketers can use insights gleaned from it to improve the customer experience, boost customer interaction, increase revenue, reduce costs, and even identify breakdowns in infrastructure and the sales funnel. But far too many marketers are stymied by big data instead of capitalizing on it.