The advent of Big Data in the last few years have made a huge paradigm shift in how organizations across industries make data driven decisions. Customer behavior is a key aspect where companies have been using modern Big Data technologies to get a 360- degree view of customers from different angles. With more and more products and services being available digitally, companies want to know more and more about their existing customers and prospective new customer not just within the parameters of their interaction, but also on what else he or she is interested in. A holistic view of a customer personality helps companies not only to tailor their products and services better, but also communicate with greater relevance to differentiate themselves from the clutter.