The age of Big Data has reached an all new high as disruptive and innovative digital technologies push businesses to adapt quickly in a rapidly changing consumer market. The capabilities and agility of big data combined with the scale of artificial intelligence is helping businesses across industries to understand evolving consumer behaviour and preferences, gain business intelligence and apply valuable insights when creating strategies. The convergence of big data and AI is the most significant development for businesses across the globe, enabling them to capitalise on hitherto unexplored opportunities. A major factor accentuating the importance of big data is also the massive volume of, and speed at which data is created through digital technologies and devices, providing businesses with real-time access to information from far more number of sources than ever before. As the driving force of several industries in 2017, the scale and growth of artificial intelligence in 2018 is expected to be even more greater.