Just like any relationship, Sales and Marketing can have tough times. But by following these five tips, you can make Sales and Marketing live happily (and productively) ever after.

Sales and Marketing, Marketing and Sales. Sure, they’re two individuals, but they share a close bond and a common purpose. When Sales and Marketing work together as one team, magic happens. Prospects are easier to pitch to. The sales process moves smoothly on a wave of scored leads. Close rates go up, campaign returns go up, revenue goes up. Smiles and joy are scattered all around.