Hotels are using AI and Big Data to connect with guests in new ways and to surpass guests’ expectations. While these technologies are impacting many industries, they have the potential to utterly transform how we travel and how hospitality organizations run. Why? It’s all down to the tremendous amount of data that travel industry companies have. Their extensive customer records contain each person’s likes, dislikes, purchases, frequented destinations, and interests. Plus, hotels often partner with airlines, restaurants, and other attractions, providing these entities with even more information about individual customers’ preferences when they pool data.