Personalized Marketing Is Where It’s At For Today’s Customers. How Can You Use Social Media And Big Data To Connect With Your Audience In A More Meaningful Way? Read This Post To Find Out.

“Right audience, right channel, right time” is practically a mantra for today’s marketers. If that sums up how you want to contact your customers, personalized marketing is what will make it possible.

Personalized marketing is pretty much what it sounds like: tailoring your message to an individual customer. At its basic level, personalization is crafting your message for the right group boomers vs millennials -; heavy Internet users vs. newspaper readers; dog people vs. cat people. It also means only pitching them the content, products, and services that appeal to them.