MARKETING DATA
How Can CPG Brands Thrive Amidst Uncertainty: Absolutdata Partners with Nielsen
Sneha Nalawade August 27, 2020
Absolutdata inks partnership with Nielsen to supercharge its AI assistant
Artificial Intelligence solutions developer Absolutdata has joined the Nielsen Connect Partner Network, an open ecosystem of technology-driven solution providers for retailers and manufacturers in the consumer packaged goods industry and other sectors, including hospitality.
The partnership enables integration of Nielsen data into Absolutdata’s Navik AI-Enabled Intelligence Platform, starting with the Ask Navik module, an AI-powered intelligent virtual assistant for business users that lets a user have a single window for accessing all the information included in structured and unstructured data. A business user can ask a question and Ask Navik searches all the dashboards, databases and text reports to provide instantaneous answers. Hoteliers and industry leaders can gain access to important insights like consumer trends, fluctuations in travel sentiment and geographic demand for health precautions.
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As a Silver Partner in the Nielsen Connect Partner Network, Absolutdata can build products that directly and quickly integrate Nielsen data into its solutions.
“We are excited to welcome Absolutdata to the Connect Partner Network, as we continue to grow the network with highly qualified partners to fuel a smarter market for the retail and consumer packaged goods industry,” said Brett Jones, global leader, Connect Partner Network, Nielsen. “Through the unmatched breadth of our collaborative ecosystem of trustworthy and innovative partners, our clients are uniquely positioned to solve their biggest problems and stay ahead of a rapidly changing consumer landscape.”
Ask Navik, which now integrates Nielsen data, doesn’t require any user training and intuitively understands industry terms. The intelligent assistant is personalized for each user based on roles; access privileges and preferences; and works on desktop, tablet and mobile devices, helping companies adjust to work-from-home protocols. It integrates with all major business intelligence and visualization tools, databases and text reporting formats. Ask Navik can be up and running quickly, accelerating time to value, and as a Silver Partner with Nielsen, Absolutdata’s data ingestion process is streamlined.
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“CPG retailers and manufacturers are at a crossroads now that the pandemic has overturned buying patterns and scrambled the economic outlook,” said Dr. Anil Kaul, CEO and co-founder at Absolutdata. “AI and machine learning can quickly turn data into action recommendations, helping clients navigate the uncertainty and gain an edge over competitors. As a Nielsen Silver Partner, we can deliver those recommendations more effectively and cost-efficiently, which helps our clients accelerate their digital transformation.”
What This Means for Marketers?
While the pandemic is far from over, CPG companies are turning to AI to chart their recovery path. From managing demand to supply chain optimization, AI and machine learning have emerged as drivers of competitive advantage for these brands.
Absolutdata’s partnership with Nielsen will provide CPG marketers an edge when it comes to the accuracy and richness of insights and recommendations provided by the solution. It will help retailers and manufacturers create scalable business impact across functions like sales, marketing, research and trade divisions.
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The economy might be reopening in places, and things might be edging towards a “new normal”, but there is still a significant amount of uncertainty in the air. The new partnership can help CPGs face this uncertainty, plan for the future, and cope with the present. By managing the supply-demand gap, CPG companies can even help relieve some of their consumers’ anxiety.
