Data has been a critical component of US politics and governance since the founding of the republic. The US Constitution requires apportionment of representatives according to the number of citizens, and Thomas Jefferson supervised the first census in 1790.Today, politicians use big data to precisely target voters and direct turnout efforts. But what would it look like if a data scientist were the commander in chief? As we’ve seen in the business world over the last several years, operations and decision-making change considerably when organisations deploy big data analytics and implement data-driven strategies.