Market research is an art that helps businesses make wise and profitable decisions. Carefully chosen samples, painstaking question selection and diligent data collection are hallmarks of the trade. Extensive data modeling and charting uncover decisive insights that are communicated to the client. Big decisions are made based on their findings. Now markets change so quickly. Consumers are more complex. Technology shifts happen in rapid cycles. Product life cycles have shrunk. Consumers are super informed, finding the best deals with a few taps on their phone—and then sharing their opinions readily.