Two recent changes in Google’s AdSense network meant to increase transparency in how the technology major is dealing with violations and removing ads from websites has turned the spotlight on artificial intelligence (AI) and how brands are using it to improve their products and services.This March, Google was forced to thoroughly review its advertising policies and brand controls after major US advertisers such as AT&T, Verizon and Johnson & Johnson pulled their ads from Google and its video service YouTube.

Three months after companies began yanking ads from YouTube because they were popping up next to hateful videos, Google has stepped in again, officially banning pop-ups and pop-unders in the AdSense network to provide a good user experience.