When businesses think about marketing, they often consider things like advertising, social media, and in-person sales. But pricing is another very important aspect of marketing that some businesses don’t consider as much as they should. The price of an item can have a big impact on whether or not people decide to buy it.
So it’s automatically a big part of the marketing process. You might be able to reach a lot of people with your ads and social media campaigns. But if they think the item is overpriced, they won’t buy it.