The festive season is long gone and as spring begins to turn into summer, sales slowly begin to decrease. So, how do you keep the momentum moving forward in a slow market?

Retailers are constantly looking for new ways to get their customers to spend during the slow seasons to help their bottom line. And slow seasons have the potential to overall negatively affect your business in several ways. Downturns in sales give competitors the chance to move in on your target market and make you less current within your community. Therefore, during a slow season, you should reach out to existing loyal customers, give out great deals to new and existing customers and ramp up your marketing efforts to put your name back on the map.