Imagine that you’re a 23-year-old single guy, heading out to do some grocery shopping. As you go into the store, you open the store’s mobile app, check out some deals, and hit the snack aisle.
That’s when the push notifications start:
Ping! Great savings on diapers!
Ping! Buy one, get one on baby formula!
Ping! Kid’s toys! Toddler clothes! Baby wipes! Stock up now, mom!