Dr Anil Kaul, CEO and co-founder of Absolutdata, explains how integration of artificial intelligence (AI) into a chemical company’s selling process can uncover hidden opportunities and enable them to more accurately identify prospects.

If a customer calls and asks for chemical compound prices, that’s a clear buying signal. An email inquiring about discounts on chemical products or a request to receive chemical product specifications are unambiguous buying signals too. Chemical company sales teams that receive such signals know how to respond.