The COVID-induced economic tailspin has shrouded the global economy in the first half of this year. It may even extend until Christmas 2020. To combat the same, retailers including pure-play ecommerce and omnichannel players should gear up in advance. This is specifically because the festive shopping season, which started in India with Raksha Bandhan, will run right up to the year-end. And, it represents half or more of annual revenue for many retail businesses.