Product sampling is hardly a new concept in marketing but the process still strains many companies that attempt it. Food products and cosmetics brands have long been icons of sampling but in a time-starved world they are striving hard to find new ways to execute their plans. While the more traditional in-store customer and indirect distributor sampling still prevail, creativity has entered the mix, allowing companies to focus on fresh outlets to run their initiatives. Companies are directly targeting bloggers, trend-setters and looking at even airplanes and cabs to place their products.