Diwali is the festival that celebrates the return of good times after the triumph of good over evil. For companies in India, Diwali is the go to profit festival.  It’s called the Big Indian Festive Season with eye-popping discounts on everything from apparels, accessories, footwear, consumer electronics, household appliances, furniture and even travel. The reason behind this sudden push in the marketplace is very simple – consumers buy more during the festive period. And when increase in sales is certain then putting the best foot forward is only natural.