If you’ve been selling products or services for more than a few years knows, you know technology has changed the way salespeople connect with customers. The evolution began with the automation of simple processes, but over the last several years, sales technology has evolved by incorporating more sophisticated capabilities. The most cutting-edge development today is the incorporation of artificial intelligence (AI) into sales tech, which can provide a significant competitive edge. The sales teams that outperform peers recognize evolving technology early and adopt it to gain an edge.