As featured panelists, Absolutdata’s CEO will discuss leveraging predictive analytics to make informed decisions and drive revenue

San Francisco – April 2, 2013– Absolutdata, an award-winning global analytics and research firm, announces it is speaking at and sponsoring Predictive Analytics World 2013 in San Francisco at the Marriott Marquis, April 15-16. Dr. Anil Kaul, CEO and founder of the company, will speak on an expert panel titled, “Big Data for Predictive Analytics.” The primary panel is designed to show CXOs the benefits of using analytics to deal with an increasingly complex customer environment. Dr. Kaul’s panel is Tuesday, April 16 at 2:40 p.m.

Big Data asks the question, “What to do with all this data?” Predictive analytics answers it – learn from it to predict behavior. Gartner forecasts that 70 percent of the highest profiting companies will use predictive analytics by 2016, and this expert panel will showcase how to proactively incorporate data into corporate processes. Along with Satish Lalchand, Director, Deloitte Financial Advisory Services LLP and Moderator Eric Seigel,Ph.D., Founder of Predictive Analytics World and author of Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die,Dr.Kaul will address the new demands on predictive analytics solutions and provide attendees with actionable insights about how companies can manage growing amounts of data to improve business performance.

“Predictive analytics can be a powerful tool for improving customer relationship management and increasing revenue,” said Kaul. “As organizations look to tackle the growing piles of data they’re facing, it’s important to recognize critical steps in the process and have a plan that will allow the real-time application of analytics.”

Absolutdata’s Senior Manager of Customer Analytics, Guha Athreya, will also participate in a separate, introductory section on predictive analytics titled, “Application of innovative analytics in business,” on Monday at 10:40 a.m.

Predictive Analytics World is a forum that brings together the entire ecosystem of analytics by focusing on tangible examples of predictive analytics. This year’s conference features over 35 sessions across several industries, including financial services, healthcare, government, e-commerce, entertainment, non-profits and retail, among others.

Absolutdata will be exhibiting at the event in booth 606. As a gold sponsor of Predictive Analytics World, Absolutdata is offering discounted registration. For more information, visit

About Absolutdata:

Absolutdata is a global leader in applying analytics to drive sales and increase profits for its customers. Absolutdata has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 300 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London and Gurgaon.

About Predictive Analytics World San Francisco:

Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners, regardless of skill level. In-depth predictive modeling and analytics sessions, case studies, and workshops demonstrate how to establish new opportunities, strengthen the impact of predictive analytics deployment and improve marketing effectiveness. PAW San Francisco’s agenda covers hot topicsand advanced methods such as analytics team building & management, brand analytics, churn modeling, cross-enterprise analytics, crowdsourcing predictive analytics, data visualization and e-commerce analytics and other innovative applications that benefit organizations in new and creative ways.