As a featured speaker, Absolutdata’s Senior Manager of Analytics will discuss how businesses can leverage Big Data to maximize return on investment in a multi-channel environment.

Chicago – June 4, 2013 – Absolutdata, an award-winning global analytics and research firm, announces it will sponsor and speak at Predictive Analytics World 2013 in Chicago at McCormick Place on June 11-12. Guha Athreya, Senior Manager of Analytics from Absolutdata, will lead a session focused on how companies can use Big Data to maximize return on investment (ROI).

Athreya will leverage 10 years of analytics experience to present, “Driving Marketing ROI across Online and Offline Channels,” taking place on Tuesday, June 11 at 10:40 a.m. The audience will walk away with actionable advice for maximizing ROI and generating business leads with predictive analytics in a multi-channel environment.

“Although there’s a lot of analytical development, organizations are still grappling with how to use Big Data and predictive analytics to improve bottom lines. There’s definitely still a gap,” said Athreya. “In this session, we will explore effective strategies businesses can implement to take advantage of predictive analytics and gain a more holistic view of their customers and industry.”

Predictive Analytics World brings together more than 500 professionals to share best practices and concrete examples of the impact of predictive analytics across multiple industries. This year, Chicago’s Predictive Analytics World will feature more than 30 sessions and case studies presented by many of the world’s largest companies, including Google, Microsoft and IBM, as well as prominent local companies, including the Chicago Transit Authority (CTA).

Absolutdata will be exhibiting in booth #201. As a gold sponsor of Predictive Analytics World, Absolutdata is offering discounted registration to interested participants. For more information, visit

About Absolutdata:
Absolutdata is a global leader in applying analytics to drive sales and increase profits for its customers. Absolutdata has built strong expertise and traction with Fortune 1000 companies across 40 countries. The company specializes in big data, high end business analytics, predictive modeling, reporting and data management services. These services provide significant value to clients by helping them optimize marketing spends, undertake targeted marketing, and using customer relationship analytics to achieve superior retention and cross sell. The company is investing in emerging areas such as big data, web and social media analytics. Founded by Dr. Anil Kaul, Sudeshna Datta and Suhale Kapoor who come with experience at McKinsey, Mitsubishi, Kraft and Pfizer, it currently employs over 300 professionals across offices in San Francisco, Los Angeles, New York, Chicago, London and Gurgaon.

About Predictive Analytics World Chicago:
Predictive Analytics World is the business-focused event for predictive analytics professionals, managers and commercial practitioners, regardless of skill level. In-depth predictive modeling and analytics sessions, case studies, and workshops demonstrate how to establish new opportunities, strengthen the impact of predictive analytics deployment and improve marketing effectiveness. PAW Chicago’s agenda covers hot topics and advanced methods such as analytics team building & management, brand analytics, churn modeling, cross-enterprise analytics, crowdsourcing predictive analytics, data visualization and e-commerce analytics and other innovative applications that benefit organizations in new and creative ways.