In recognition of original work and unique application of technology in the field of market research, Absolutdata awarded the ‘Best Pitch of the Year’ title at one of the leading market research association of India.

Text for the internal page: Absolutdata has been conferred the ‘Best Pitch’ award for the ‘Brave New World’ track at the 24th Annual Market Research Seminar by MRSI on 10-12th November 2014. The 24th Annual Market Research Seminar, themed around ‘Rock The Boat! Crossing the chasm in MR’ centred on the exciting future of market research and deliberated on the subject- ‘Are we future ready?’ Experts in the field gave presentations on the topics affecting current state of research as well as trends shaping the industry. Being one of India’s largest gathering of research and insights professionals, the event provided a great opportunity for intellectual stimulation and networking. This year’s annual event was held at The Westin, Mumbai and was attended by over 200 professionals across clients and agencies.

The annual MRSI seminar showcases some of the finest technologies developments, innovative approaches and methodological advances from the Indian market research industry. Each year, many premier agencies submit original research papers around unique themes which then compete for the best paper award, offering fresh exciting perspectives, agility and breakthrough solutions to complex business challenges. A panel of distinguished senior marketing executives and research experts rigorously selected the best entries from 250 papers submitted and marketers on the basis of comprehensive evaluation criteria.

Our paper ‘ No Menu- The Chef’s Special’ talked about an emerging business playground which no longer serves a unique special solution for just one problem, rather a future proof research domain which offers a long menu of many solutions to one problem.