Infogain, a Silicon Valley based digital platform and software engineering company, today announced that it has been recognized as a ‘Major Contender’ in Everest Group’s Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2020.
Everest Group’s PEAK Matrix® is a proprietary framework for assessing market capability, impact, and vision. The Digital Interactive Experience (IX) Services PEAK Matrix® Assessment 2020 categorizes 18 Digital Interactive service providers as Leaders, Major Contenders, or Aspirants. The assessment is based on Everest Group’s interactions with leading Interactive Experience (IX) service providers, proprietary database of participants, client reference checks, and an analysis of the digital IX market.
Enterprises are increasingly focusing on offering differentiated experiences to achieve sustained competitive advantage. The narrative around experience has also shifted from customer to stakeholder experience, involving customers, employees, partners, and the larger ecosystem. COVID-19 has also put the spotlight on employee experience, as organizations grapple with the remote/mixed delivery model. Artificial Intelligence (AI) is enabling hyper personalization to a degree that has not been possible in the past. As data-powered and AI-enabled experiences gain momentum, enterprises that can harness data to drive hyper personalization and invest in meaningful creative offerings will be best positioned to carve out a sustainable competitive advantage.
To know more about Infogain’s digital Interactive Experiences and touchless operations to make the customer journey more personalized, read this press release here.
